Brand & Digital Marketing Specialist at Blume Nigeria Limited

Job Summary

• We are seeking a highly creative and results-driven Brand & Digital Marketing Specialist with strong expertise in graphic design to join our dynamic marketing team.
• The ideal candidate will be responsible for developing and executing brand and digital marketing strategies that increase brand visibility, engagement, and sales.
• You will play a key role in shaping the company’s online presence through innovative content creation, social media campaigns, and compelling visual storytelling.

Key Responsibilities

• Develop and implement brand and digital marketing strategies to drive awareness and growth.
• Design and produce engaging graphics, social media posts, and digital marketing materials consistent with the brand’s identity.
• Manage and optimize all company social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.).
• Plan, execute, and monitor paid digital campaigns (Google Ads, Meta Ads, etc.) to maximize ROI.
• Collaborate with cross-functional teams (Sales, Product, and Creative) to align digital marketing initiatives with business goals.
• Monitor analytics, prepare performance reports, and make data-driven recommendations for improvement.
• Ensure brand consistency across all marketing channels and materials.
• Keep up to date with industry trends, emerging platforms, and best practices in digital marketing and design.

Requirements & Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Graphic Design, or a related field.
• 3–5 years of experience in digital marketing and brand management.
• Proficient in graphic design tools such as Adobe Photoshop, Illustrator, Canva, or CorelDRAW.
• Strong knowledge of SEO, SEM, email marketing, and social media management tools.
• Excellent communication, storytelling, and creative skills.
• Strong analytical mindset with the ability to interpret data and trends.
• Ability to multitask and manage multiple campaigns simultaneously.
• Experience working in FMCG or related sectors will be an added advantage.

What We Offer

• Competitive salary and performance-based incentives.
• Career growth opportunities in a dynamic and creative environment.
• Exposure to innovative digital marketing tools and strategies.