Brand and Communications Officer at Credit Registry

JOB DESCRIPTION

As our Branding and Communications Officer, your duties include but are not limited to the following;

Public Relations

• Plan publicity strategies and campaigns to promote the company’s brand image
• Organize and attend promotional events such as press conferences, exhibitions, tours, etc
• Write and produce presentations, keynote speeches, and press releases
• Seek opportunities for partnerships, awards and recognition
• Track media coverage and industry trends
• Address inquiries from customers, media, and other stakeholders
• Collaborate and maintain good relationships with agencies and other vendor partners
• Submit Public Relations report to management

Social Media Strategy

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Content Writing

• Research on industry-related topics
• Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
• Develop content and post bi-monthly blog articles
• Develop monthly social media content calendar
• Write engaging copy in order to attract potential consumers, build brand loyalty and brand love
• Identify customers’ needs and gaps in existing content and recommend new topics
• Stay up to date on industry trends to support content development

REQUIREMENTS

• Minimum of 3 years of proven experience in digital marketing
• Highly creative individual
• Proficiency in MS Office
• Advanced research skill
• Excellent communication skills
• Understanding of grammar rules and how to construct clear sentences
• Understanding of search engine optimization best practices
• Excellent writing and editing skills
• Ability to work on multiple projects with different objectives simultaneously
• Keen eye for details

EDUCATIONAL QUALIFICATION

• BSc/BA in Public Relations, Mass Communications, or a related field.