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  • Posted: Sep 9, 2022
    Deadline: Oct 10, 2022
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  • The People Practice helps startups scale, and accelerate impact by providing bespoke people-centred solutions. The People Practice helps people access employment opportunities by exposing them to relevant knowledge and practical skills.
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    B2B Marketing Manager

    Our client is looking to hire a B2B Marketing Manager, a full-stack marketer with a strong brand and growth marketing background and B2B marketing experience focused on financial services and innovative new technologies.

    He/She should have led a team and contributed to introducing a new digital solution (b2b) to the market, resulting in successful customer awareness and adoption. 

    He/She would primarily be tasked with defining our client’s brand voice, developing and implementing strategies to create awareness, educate and generate demand and leads from their target market.

    Primary Responsibilities

    • Develop and implement brand and marketing strategies to create awareness, educate and generate demand and leads from the company’s target market (top management, finance, accounting, hr), outsourcing companies and employees.
    • Increase awareness and excitement around Earnipay’s initiatives, products, and brand. 
    • Execute brand communications strategy in line with the marketing goals.
    • Develop collateral and sales-enabling content. 
    • Coordinate marketing activities with other teams and leads within the company.  
    • Monitor and evaluate the feedback and online reviews for further marketing and communication engagements.
    • Reporting on the performance of marketing campaigns in order to make adjustments to increase efficiency and effectiveness.
    • Own the department's responsibilities and provide guidance and feedback to other marketing professionals.
    • Plan and execute corporate promotion campaigns, launch of new products, etc.
    • Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
    • Identify new opportunities for growth within the company’s existing customer base by researching potential buyers’ needs and buying habits.
    • Creating reports that detail key metrics such as the number of leads generated by each campaign, so that the effectiveness of each campaign can be evaluated.
    • Conduct general market research to be abreast of current and future trends, best practices, and competitors’ marketing movements.
    • Manage budgets and allocate resources amongst projects
    • Analyse the success of marketing campaigns and create reports
    • Supervise advertising, product design and other forms of marketing to maintain consistency in branding
    • Optimizing programs using metrics and data, such as lead volume and conversion, program pipeline, velocity in funnel metrics, opportunity conversion

    Qualification and Experience

    • Over 6 years of B2B professionalism and brand and marketing experience.
    • Proven track record of success in brand development and channel marketing. 

    Competence and Behavioural expectations

    • Campaign creation, analysis and optimization.
    • Knowledge of performance marketing and targeting.
    • Strong communication and interpersonal skills.
    • Analytical and creative thinking.
    • An ability to think strategically and come up with innovative and original ideas. 
    • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.), Google Adwords and Marketing tools e.g. Hubspot
    • Attention to detail and accuracy
    • Can manage and allocate budget
    • Written and verbal communication skills
    • Initiative, drive and enthusiasm
    • An ability to motivate a team

    Key Metrics

    • Grow followership and increased engagement across all digital platforms.
    • Increase in customers and sales revenue.
    • Lead and demand generation. 
    • High conversion rate of leads/sales.

    Benefits

    • Flexible working hours, remote first.
    • Flexible Salary Access
    • Employee Stock Options
    • Health Insurance
    • Leave Days and Leave Allowance
    • Monthly Internet Data 

    Method of Application

    Interested and qualified? Go to The People Practice on bit.ly to apply

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