Digital Strategist/Researcher at eRecruiter Nigeria

Our client is a leading mobile-first, full service digital marketing agency that delivers outstanding mobile and digital campaigns for some of the biggest brands across Africa. They currently have an opening for a Digital Planner/Strategist.

Reports to: Planning and Insights Director

Job Profile:
Digital planners/strategists are the voice of the consumer within the agency. They work with agency account and creative teams to produce strategies that are effective and targeted to the right audience.

Key Responsibilities:

• Work closely and proactively with colleagues to provide strategic direction on advertising engagements
• Recommend and implement research that will aid in the audience insight gathering
• Monitor and interpret cultural and social trends relevant to our client’s business.
• Lead and collaborate with clients on research projects from start to finish.
• Provide clear specifications for actionable relevant research to the team and client.
• Recommend and implement research that will aid in the audience insight gathering
• Develop accurate conclusions from research data and present strategy and direction to the client.
• Generate and present agency’s strategic POVs.
• Work closely with our tech and UX teams on digital strategy initiatives – providing strategic guidance for web, social and mobile programs.
• Work closely and proactively with account management colleagues to provide strategic direction.
• Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creative
• Develop and conduct creative briefings that provide clear persuasive information.
• Represent the client’s audience in client meetings and present research and strategy findings.
• Support new business activities.
• Manage and disseminate primary and secondary research knowledge across all agency teams.

Key Requirements:

• Bachelor’s degree with 3+  work experience in agency account planning
• Experience with primary (qualitative and quantitative) and secondary research
• Ability to define problems, collect information, establish facts and draw valid conclusions based upon research and ability to deal with problems involving several concrete variables in standardized situations.
• Must be able to roll up your sleeves and dig deep – this is a very hands-on position
• Able to inspire multidisciplinary teams
• Experience leading primary research, including quantitative (e.g. surveys) and qualitative (focus groups, ethnographies, etc.) research
• Experience using research tools
• Advanced excel and powerpoint skills required
• Must be passionate about emerging digital strategy disciplines, such as content strategy
• Creative problem-solving skills to gather relevant information to solve less well- defined practical problems
• Group facilitation skills for use with workshops
• Ability to work on several projects or issues simultaneously
• Ability to attend to details while keeping big-picture goals in mind
• Ability to work independently or in a team environment as needed
• Typical Knowledge
• Well-developed knowledge of planning principles, methodology and practices
• In-depth knowledge of one or more planning specializations;  such as consumer research, consumer strategy, consumer engagement or product development.
• Knowledge of effective writing techniques
• Statistical or algebraic knowledge and ability to apply such knowledge in practical.

Communication Skills:

•  Strong writing and verbal communications skills, including the ability to read, analyze and interpret information from a variety of sources, draft research reports, presentations and white papers and effectively support presentation of research results to customers, clients and team members
• Ability to write compelling, articulate and succinct creative briefs and media brief
• Proven ability to effectively present to clients and internal audiences.
• Strong writing and interpersonal skills.
• Ability to “drink from the fire hose” – can stay on top of emerging digital, multicultural, and advertising industry trends