PRO/Marketing Officer at Bradfield Consulting

Job Description

• The candidate would be in charge of marketing the institution to the public via the various digital platforms.

Responsibilities

• Help the institution to become better known.
• Creating marketing campaigns
• Evaluating the effectiveness of all marketing activity.
• Preparing, planning and project managing the publication of all publicity material to maximise the public promotion of the institution.
• Maintaining and updating information on the organisation's website
• Researching, writing and distributing press releases to targeted media
• Preparing and supervising the production of publicity brochures, hand-out, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
• Managing and updating information and engaging with users on social media sites such as Twitter, Instagram and Facebook.
• Creating and developing new innovative ways to communicate the institution message to the public
• Evaluating the effectiveness of all marketing activity.
• Help the institution to gain an enhanced reputation.
• Updating information about the institution on external websites and directories.
• Creating fresh and up-to-date web content, to pass to the Web Development Officer and Web Designer as necessary.
• Promote the profile of the institution as a whole to external audiences.
• Represent the University at events such as shows, and careers conferences as required or on external bodies and committees as appropriate

Minimum Qualifications

• Candidates must possess a good honours degree in Mass Communication or any other related Social Sciences course
• Minimum of 3 years cognate work experience.
• Must be computer literate and possess good communication skills