Digital Marketing Specialist at Adexen

Job Reference: 1353
Industry: FMCG
Function: Commercial & Communication

Job Description

• The Digital Marketing Specialist is responsible for all aspects of the company’s brand initiatives across digital media platforms.
• Creating, executing and controlling integrated digital marketing initiatives.
• Come up with innovative, compelling digital marketing concepts, develop and implement digital brand marketing campaigns in close collaboration with the brand team.
• Develop and execute local digital marketing ideas in close collaboration with the respective Specialist in Sports, Culture, Communications, Brand, Consumer Collecting and Trade Marketing.

Responsibilities

• Develops and delivers a well rounded digital marketing plan for key brand properties which is aligned with the advertising plan together with the Digital Manager and the Country Specialists
• Develops and implements great stand-alone digital ideas that engage consumers with the product / brand on different digital platforms
• Constantly identifies, analyzes and aligns the latest digital marketing trends and emerging technologies, seeks out new opportunities and applies them to the strategy in alignment with the local team
• Benchmarks best practice examples in and outside the world of relevant advertising digital media activities
• Plans, executes and analyses all digital marketing activities on the local market
• Creates and/or adapts concepts
• Briefs digital agencies
• Develops a cross marketing plan (own, earned, paid)
• Aligns embedding into social campaigns and own channel activities with local team/Digital Media Manager
• Monitors effectiveness and results
• Reports to stakeholders on projects, planning and results

Expectations

• University degree in Marketing, Communications, Computer Engineering and/or a related discipline
• Minimum 4 years work experience in the digital field, preferably as a Digital Media/Interactive Marketing manager or Digital Brand Manager
• Experience and an excellent eye for detail in web and digital media. An understanding of productions across all digital mediums is desired
• Excellent understanding of paid/earned/owned media landscape and in deep knowledge of marketing and advertising trends and opportunities in Digital
• Excellent know how of brand marketing, digital campaigns across owned, paid and earned media
• Excellent organisational and project planning/management skills coupled with the ability to work in a self-directed manner
• Experience in campaign reporting
• Ability to work and build relationships with a range of partners, stakeholders and external contractors
• Ability to influence and advise wider team
• Highly efficient and effective project management and organisational skills
• Fluent in written and spoken English