Marketing Officer at IITA - International Institute of Tropical Agriculture

Position/Responsibilities

Successful candidate will among other things perform the following duties:

• Identify and analyses Bio fortification strength and weakness and respond to opportunities and threat in the marketing environment;
• Set goals for market share and growth;
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets and promoting biofortified foods and seeds to those markets;
• Provide leadership on branding and packaging of products;
• Works on developing new products for niche market;
• Managing distribution channels of biofortified foods in villages and urban market;
• Develop plans for advertising, sales promotion and public relations;
• Create and develop new innovative ways to communicate for increased adoption of vitamin A cassava by farmers, processor, marketers and consumer;
• Develop standard for product and profitability analysis for investor.
• Maintain liaison with Federal, State and NGO partners in Nigeria;
• Identify opportunities for fund raising and assist in applying for grants for business development and establishment;
• Conduct and oversee advocacy for business development and promotional campaign;
• Perform any other duties as may be assigned by the Country Manager.

Qualification &  Experience 

• BSc/HND/PGD in Marketing, Economics, Agricultural Economics or any related field with a minimum of 5 years’ experience in related field.

Skills and competences

• Have strong communication skills.
• Excellent copywriting skills and experience.
• Detail oriented.
• Good research result reporting skills.
• Confidentiality.
• Good time management skills.