Business Development Manager at Michael Stevens Consulting

Key Responsibilities

• Research, analyze and monitor financial, technological and demographic factors to capitalize on market opportunity and minimize effects of competitive activity.
• Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to top management.
• Develop, establish and maintain marketing strategies to meet organizational objectives.
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
• Participate in business process modelling sessions, providing data and insights into market need and customer expectations.
• Manage the development, implementation and review of marketing budgets.
• Execute marketing campaigns and analyze performance that leverage behavioural interest profiling to drive new client acquisition & sales revenue.
• Utilize critical market & competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategy.
• Lead and drive marketing communication, ensure clear and powerful messages about the product, brand and value proposition to each market segment.
• Work with the marketing team to ensure all marketing goals, campaigns and strategies are perfectly aligned with the sales strategy.
• Develop and maintain long-term relationships with industry thought-leaders, marketing associations and advisors.

Person Specifications

• First Degree in Marketing, Public Relations or related field.
• Master's Degree in Marketing or an MBA is an added advantage.
• Membership of relevant professional bodies is an added advantage.
• Minimum of 5 years post-graduation experience in Marketing.

Key Skills:

• Must have expertise in developing strategies for Marketing Debit/Credit Cards.
• Proven ability to establish and implement strategic marketing plans in a competitive, direct service market place.
• Highly developed strategic marketing campaign planning skills with proven ability to successfully implement campaigns to raise the public profile of the organization.
• Proven ability to establish plans and lead the Marketing team through transformational change.
• Proven ability to establish performance plans and to manage and provide feedback and formal performance reviews to ensure both team and individual objectives are achieved.
• Demonstrated ability to achieve goals within set timeframes and within budget.
• Advanced written and oral communication skills including attention to detail.
• Demonstrated ability to take initiative and to be innovative