Brand Executive at MeCure Healthcare Limited (MHL)

Responsibilities

• Prospect for potential new clients and turn this into increased business.
• Meet potential clients by growing, maintaining, and leveraging your network.
• Identify potential clients, and the decision makers within the client organization.
• Research and build relationships with new clients.
• Set up meetings between client decision makers and company's practice leaders/Principals.
• Plan approaches and pitches.
• Work with team to develop proposals that speaks to the client';s needs, concerns, and objectives.
• Use a variety of styles to persuade or negotiate appropriately.
• Forecast sales targets and ensure they are met by the team.
• Track and record activity on accounts and help to close deals to meet these targets.
• Work with marketing staff to ensure that prerequisites (like pre-qualification or getting on a vendor list) are fulfilled within a timely manner.
• Fully responsible for the brand's operations
• Meet defined objectives, mainly sales targets (value & volume), brand growth, market penetration, price realization, market share, new products while minimising costs.
• Formulate, develop and implement appropriate marketing strategies and business plans.
• Responsible for managing and developing sales team and channels through motivation, skills and product knowledge.
• Explore and exploit new markets, develop sales and brand awareness through networking and collaboration.
• Relationship management with customers and sourcing of new prospects.
• Provide market intelligence, product and pricing strategy for the Nigerian market
• Be capable of providing strong leadership and be willing to take tough decisions. Present weekly and monthly sales and brand plans and deliver plans on growth
• Managing delivery of High Potential Key distributors and trade partners

Qualifications and Requirements

• Bachelors degree in any Social Science, Science, Arts background
• Possession of MBA is an added advantage
• Minimum of 2 years marketing experience in healthcare, Pharma, FMCG or Insurance Company