Channel Development Manager at Nigerian Bottling Company

Strategy & Planning

• § Lead the development and execution of the channel trade marketing plans based on insights, aligned brand plans, and customer and shopper trends
• § Lead and develop channel specific OBPPC based on insights and our commercial plans
• § Set SMART targets for all channel initiatives, in terms of share, volume, transactions etc
• § Effectively and efficiently plan, utilize and follow up on allocated marketing budget, monitoring ROI on a regular basis
• § Ensure that channel plans are aligned with both internal (procurement, SC, logistics, sales) and external (TCCC, agencies, vendors) stakeholders.

Channel Development & Execution

• § Lead the development of Look of Success for the channel(s)
• § Jointly with TCCC, develop Shopper Messaging Toolkits for all upcoming promotios
• § Strictly implement the commercialization process, following the Yellow-Red-Green Document flow for all promotions and new launches
• § Develop and implement the ROI principle for all investments in the market, and do a rigorous follow up with the sales force
• § Timely monitoring and reporting of competitive activities in the market and assigned channels
• § Implement the Market Development Initiatives towards achieving volume, share and execution targets
• § On top of channel initiatives, overall management of NCPs and new launches, as per Trade Marketing Directors inputs and directives

Relationships and Reporting

• § Reports to Trade Marketing Director. Manages Channel Manager
• § Spends at least 20% of time on a weekly basis in the trade in order to develop relationship with the sales force and understand market needs.
• § Strong routines in place with the Coca-Cola Company, with weekly meetings and joint planning and implementation

Education level

• BSc or HND Marketing,Business Administration or Social Sciences.MBA will be an added advantage

Experience needed

• 5

Desired candidate profile

• BSc or HND Marketing,Business Administration or Social Sciences.
• MBA will be an added advantage.
• Minimum 5 years of commercial experience.
• Specific skills required are: Project Management -Generating and interpreting shopper insights -OBPPC creation and implementation -Financial Awareness: ROI and VC analysis, DME tracking and posting -Channel Planning -Outlet Activation fundamentals -Excellent communication (presentation) skills & excellent relationships -Other: SAP (user level), M. Office tools