Brand Manager at Buffer Media

Responsibilities

• The Brand Manager will be primarily responsible for adding new innovations to our digital business portfolio through opportunity assessment, project management, product launch, development and execution of short term, midterm and long-term strategy to achieve commercial success of new and existing products in their different categories.
• Create & deploy channel specific visibility and promotional programs to enhance the brand experience of customers across all touch points the brand makes with the customer.
• Identifying, building and prioritizing market and consumer insights; identifying potential products using said consumer insights
• Continuously monitor the market and competitive landscape to evaluate the existing and upcoming opportunities/ challenges, help the marketing team to devise counter measures to competitor moves, alter strategy to help the company brands gain and strengthen market position.
• Develop product pricing and positioning strategies.
• Develop, Validate and support the production of marketing assets (e.g.: Product story, TVCs/ digital films, Key Visuals, Consumer Leaflets) -multiple versions with subtle changes per market while maintaining overall consistency.
• Good understanding of digital marketing in terms of always on marketing, driving digital media efficiency via content optimization.
• Plan and manage individual brand’s P&L and budgets, including approval and detailed monitoring of all marketing and promotion expenses, sponsorships, etc.

Critical Qualification/Skills/Experience

• 4 – 5 years’ experience in Brand Management in the service industry, preferably ecommerce, telecommunications or IT
• Experience in developing insights, concepts & marketing strategies.
• Able to translate the assigned strategies into clear initiatives / milestones
• Previous experience in NPD innovation, new launch and project management will be an added advantage
• Excellent communications skills
• High proficiency of MS Office suite especially PowerPoint & Excel
• Analytical and insightful
• Project management capabilities
• Good appreciation of profit and loss and budget development and analysis to drive decision