Marketing Manager, Brands & Communication at Alfred & Victoria Associates

Department Commercial
Reporting to: HOD Commercial

Key roles

• As Marketing Manager, Brand and Communications, you will manage the delivery of an effective marketing strategy for our company, delivering external and internal communications in order to increase awareness, generate demand and maintain share of voice.
• You will support the overall commercial strategy and assist the business to achieve its marketing objectives while maintaining budget.

Key Accountabilities:

• Reporting to the EHOD Commercial, candidate will be responsible for creating and delivery of the marketing activities as it relates to the brands and communication, predominantly in Nigeria, but also involve in the coordination of activities with Company Business Group Africa. As the first point of contact, will coordinate marketing activities mainly in Company Business Nigeria as it relates to Brands and Communication.

Core marketing areas include:

• Brand Management.
• External and Internal Communication.
• Advertising/PR in Nigerian and African media.
• Digital Marketing and Social Media Engagement.
• Web design and SEO.
• E-Marketing and Promotions.
• Product Marketing and Sales Support.
• Budget & Cost Management.
• Sector specific marketing activities targeting key Industries
• Database management and optimization

The responsibilities of this role will include:

• Planning and implementing marketing campaigns via a number of media platforms, including digital and direct marketing activity, events and email promotions.
• He/she will also be expected to drive traffic to the website, generating sales leads by using innovative design ideas and Search Engine Optimization.
• Candidate will work closely with the media and specific trade titles to maximize coverage.
• Candidate will liaise with Internal Stakeholders including Product Managers, Sales Managers, Finance & Treasury managers and the Management team.
• He/ She is responsible for all Internal Communication and engagement campaigns.
• Candidate will be expected to deliver joint marketing campaigns with multinational corporations, developing partnerships and joint promotions.
• Candidate will manage relationship between external parties including Marketing Agencies, Public Relations Agencies and Production Houses, as well as Trade and Industry Associations, Local & International Industry Publications / Trade journals and other marketing collateral suppliers.

Requirements

• The preferred candidate must have a minimum of 7 years post call experience working Management/Supervisory experience essential. Experience in Telecoms or technology sector required.
• Candidate must have Bachelor’s degree in Marketing or Business Administration from a reputable university. A Master’s Degree and Professional Marketing Qualification (e.g.CIM) will be an added advantage.

Knowledge:

• The ideal candidate will be experienced in B2B marketing, have a strong commercial grounding and possess excellent organizational skills.
• The ability to build and manage project timelines and budgets with a focus on delivery and seeing assignments through to completion are key personal attributes required.
• This role is a wide ranging and high profile one, so the candidate will therefore have a proven track record in Brand marketing, internal & external communications, creative writing and/or website design and management.
• Candidate will be fully IT literate, with knowledge of the Microsoft suite of products and have highly developed interpersonal skills with the proven ability to develop and maintain strong working relationships at all levels.
• Strong knowledge in corporate communication management, sales presentation, as well as People leadership and management skills, budgeting and negotiation and strong knowledge of the IT/Telecom Industry and current marketing trends will be required.

Attributes:

• Highly self-motivated.
• Have a strong customer facing presence.
• Be able to communicate across all levels within the organizations.
• Good persuasion and negotiation skills.
• Well-developed Oral, written and presentation skills.
• Be well organized, structured with the ability to drive and oversee multi-discipline projects across many companies and organizations.
• Attention to detail and the ability to ensure all outputs are of the highest quality.
• Goal-oriented.

Salary
Very attractive.