Head of Marketing at Insidify

We are looking for a Marketing Manager who will lead all our marketing activities from social media and digital campaigns to advertising and creative projects and run our Marketing unit in ways that promote higher profitability and competitiveness.

The Marketing Manager will lead a team of analysts, digital and social media specialists and designers. She/he will be ultimately responsible for "baby-sitting" and establishing the SeamlessHR brand, both internally (with respect to SOPs and company culture) and externally, mining and refining customer marketing data and analytics on a continuous basis, allocating resources to projects and campaigns and setting short and long-term departmental goals.

This role will supervise marketing across our pan-African markets (West, East and North Africa).

If you’re a skilled marketing strategist, passionate about branding, you have a head for marketing analytics and you are able to inspire your team members, we’d like to meet you.

Responsibilities

• Lead the crafting of strategies for all marketing activities, including digital, advertising, communications and creative
• Identify the key metrics for growth and operational efficiency and diligently mine, track, interpret and report them to management and board.
• Prepare and manage monthly, quarterly and annual budgets for the marketing department
• Set, monitor and report on departmental goals, KPIs and objectives
• Oversee the execution of branding, marketing and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (i.e. events, email and other digital campaigns, web pages and promotional material etc.)
• Coordinate marketing efforts to boost brand awareness
• Be responsible for integrating the brand key vision (such things as tone of voice, personality, brand archetypes etc.) into the company culture.
• Enforce company-wide adoption of brand standards and style guides e.g. in day-to-day activities and product design.
• Analyze consumer behavior, determine and refine customer personas.
• Identify opportunities to reach new market segments and expand market share

Requirements

• Work experience as head of marketing or marketing manager within our industry or related field or in a marketing agency.
• Experience running successful marketing campaigns across multiple channels
• A good grasp of marketing strategy development and execution
• Solid knowledge of web analytics and the full panel of Google (and comparable) digital marketing offerings (at least at a top level).
• Experience with CRM and CRM software
• Mastery of email marketing
• Leadership skills with the ability to set and prioritize goals
• Good grasp of numbers and data analysis
• Advanced knowledge of your primary product and a basic knowledge of other secondary products
• Demonstrate expertise in verbal communication
• Demonstrate expertise in written communication especially in business and technical writing
• Excellent Process and Project management skills

Pay

• Competitive with other benefits.