Coordinator - Marketing Research at Promasidor

Location: Lagos (Head Office)
Reporting To: Marketing Manager

Objectives

• To aid business and brand decision-making by identifying information & insight needs, using both qualitative and quantitative tools to carry out research where required, and analyzing data to provide actionable insights.

Responsibilities
Marketing Insight:

• Manage the execution of all continuous and ad hoc research studies (e.g. Omnibus, Retail Audit, Pricing Audit, Consumer Audit, Brand Imagery, Usage and Habits Studies).
• Analyze data received and integrate findings from multiple sources into actionable consumer and customer insights for brand planning and activity implementation.
• Provides detailed reports and presentations for brand teams, PNG management and Group management. 

Brand Health & Competitor Monitoring:

• Support the brand teams in the production of regular brand health and competitor reports, by monitoring attitudes, trends, competitive landscape and product mix.

Business support:

• Be the central point of contact for all PNG and Group requirements for research and consumer insight in Nigeria.
• Co-ordinate all research requests from internal PNG and Group stakeholders and make recommendations on how to address information needs.
• Maintain a database of research studies for easy reference by all stakeholders.
• Provide data and/or situation analyses as required for business issues.
• Ensure best practice in tracking and reporting processes for brand activities.

New product development:

• Support new product development briefs and project teams by providing analyzed data on trends, threats and market opportunities.

Budget:

• Manage the research budget to ensure execution of continuous and ad hoc research programmes.

Results:

• Provide strategic direction with actionable insights from consumer and customer research, which aid strategic and tactical decision-making.

People development:

• Provide coaching as required to the brand teams on research tools and techniques to meet information needs and gaps.

Financial scope:

• Responsible for management and reporting of the research budget across the brands portfolio.

Job Requirements
Education:

• Minimum second-class Bachelor’s degree from a reputable university, either in Nigeria or abroad.  Postgraduate qualification in Marketing, Market research, Statistics or social science would be an advantage if the first degree is not in a related field. 

Experience:

• Minimum 4 years’ work experience in an FMCG company or a research agency.

Knowledge:

• Interpreting data and information
• Preparation of annual marketing/activity plans
• Development and execution of consumer and trade promotions and POS material
• Third-party supplier management
• Managing budgets and expenditure
• Working in teams
• Understanding of research techniques
• Presentation skills
• Microsoft Office suite – Word, Excel and PowerPoint

Skills & Personal Attributes:

• Able to assimilate a range of information for decision-making
• Articulate – verbal and written
• Analytical
• Seeks solutions
• Strategic thinker
• Able to manage a number of projects simultaneously
• Good interpersonal skills – persuasive, tactful