PPC Officer at Paykobo

JOB DESCRIPTION

• Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms.

• Manage the creation of large keyword lists.

• Provide creative copy suggestions and graphical ad templates.

• Manage Display network placement lists on AdWords and through other contextual advertising platforms.

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and  other facets of paid search in accordance with client goals.

• Provide oversight and manage new paid search campaigns, ad groups,  and accounts and aid in the creation of paid search marketing  initiatives.

• Provide oversight, manage, and be able to generate weekly and  monthly client reporting for all major metrics, goals tracking, revenue  tracking, and other paid search initiatives.

• Keep pace with search engine and PPC industry trends and developments.

• Communication to team and management on project development, timelines, and results.

JOB REQUIREMENT

• Passion for Search and internet marketing.

• Proven experience as a PPC Officer or Digital marketing specialist.

• Experience in data analysis and reporting.

• Knowledge of SEO and digital marketing concepts.

• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.

• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).

• Understanding of HTML and XML.

• Proficient in MS Office (particularly Excel).

• Excellent communication skills.

• Analytical thinking with strong math skills.

• BSc/BA/HND in Marketing, Digital Media or a related field; AdWords certification is a plus.

• 1-2years relevant work experience.