Marketing Manager at TheJobMag

Details:

Key Responsibilities

• Understand and develop marketing budgets, return-on-investment and profit-loss projections with respect to investments in marketing; allocate funds appropriately
• Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction and utility
• Organizing company conferences, participation in trade shows, and major events
•  Developing each marketing campaign from start to finish and issue close-out reports
• Researching (with sales team support) demand for the organization's products and services
• Oversee social media, public relation efforts, and content marketing
• Oversee and coordinate open market above-the-line campaigns
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to purchase our products
• Build strategic relationships and partner with key industry players, agencies and vendors
•    Oversee and approve marketing material, from website banners to hard copy brochures
• Measure and report on the performance of marketing campaigns, gain insight and assess
•  Analyse consumer behavior and adjust advertising/marketing campaigns accordingly

Qualifications:

• BSc/MSc degree in Marketing or related field; Minimum second class upper
• Demonstrable (minimum of 3 years) experience in marketing function within the infotech or consumer goods industry. Must not be older than 35 years

Desired Competencies/ Experience:

• Solid knowledge of digital (social media) marketing and website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Robust experience in open market above-the-line campaigns for consumer electronics or other consumer goods
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Excellent written and oral communication skills
• Highly developed problem solving/analysis abilities and creative thinking skills
• Able to prioritize and meet deadlines with strong collaborative abilities (good team player)
• Detail oriented, meticulous, well organized, and articulate