Social Media Copy Writer at Xlevel Retail Systems Limited

Job Brief

• We are looking for a Social Media Copywriter to interact with our customers and promote our products and services on social networks.
• Social Media Copywriter responsibilities include updating our social media pages, responding to followers and tracking user engagement.
• To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks.
• Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals.

Responsibilities

• Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
• Optimize social media posts (language, tone, message) based on our target audience’s behaviors
• Select appealing images and videos to complement text
• Update our social media pages with compelling company news
• Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Apply advertising techniques to boost brand awareness, like promotions and competitions
• Respond to questions and comments on our social media pages in a timely and accurate manner
• Network with clients and industry professionals

Requirements

• Proven work experience as a Social Media Copywriter or similar role
• Hands-on experience using various social media platforms to advertise
• Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
• Familiarity with online paid advertising
• Ability to deliver creative web content (text, image and video)
• Excellent communication skills
• B.Sc in Marketing, Communications or relevant fields