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  • Posted: Sep 19, 2018
    Deadline: Sep 30, 2018
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    Invent Alliance Limited is a company specialized on creation of multi sector and multi discipline business platform with specialist partnerships for value co-creation in each of the different business segments through modern co-petition business principles. These multi segments are operated as strategic business units (SBU) with full profit and loss respo...
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    Marketing Officer (FMCG)

    Summary

    • The Marketing Officer will be primarily responsible for driving the company’s FMCG
    • segment marketing campaigns both internally and externally and play a key part in communicating the organisation’s marketing message, actively sourcing for new customers; establishing direct interaction with wholesale and retail customers, receiving personnel and other associates, developing strong relationships with them and proactively resolving problems and increasing sales.

    Responsibilities

    • Create awareness of and develop the company’s FMCG brand.
    • Research and analyse market trends, competitor offerings, demographics, and other information that affects marketing strategies.
    • Use research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy.
    • Identify areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities.
    • Monitor marketing and sales performance and adjusts strategies as needed.
    • Planning and project managing marketing events and evaluating their success.
    • Evaluating the effectiveness of all marketing activity.
    • Developing and implementing an internal marketing programme.
    • Develop and implement strategies for increasing market share.
    • Solicit new businesses within route territory and beyond.
    • Promoting new products and any special deals.
    • Communicate with target audiences and build and develop customer relationships.
    • Help with marketing plans, advertising, direct marketing and campaigns.
    • Support the marketing manager in delivering agreed activities.
    • Source advertising opportunities and place adverts in the press or other channels.
    • Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
    • Recording orders and sending details to the sales team.
    • Giving feedback on sales trends.
    • Maintain and update customer databases.
    • Other tasks as assigned.

    Education and Qualification

    • Minimum of HND/B.Sc in any discipline.
    • Minimum of 2 years' marketing experience in the FMCG sector.

    Skills:

    • Good business acumen.
    • Excellent relationship building and people management skills.
    • Excellent negotiation skills.

    Method of Application

    Applicants should send their CV's to: admin@inventallianceco.com

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