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  • Posted: Aug 23, 2018
    Deadline: Sep 6, 2018
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    Because Africa’s internet penetration and growth is largely driven by mobile, our vision at Terragon Group, is 'innovation to make mobile meaningful’. We are a digital media company focused on Africa and operating from key markets - Nigeria, Ghana, Kenya, South Africa and India. Made up of three independent but complimentary business units: Terra...
    Read more about this company

     

    Advertising Operations Manager (Digital)


    Responsibilities

    • Create, deploy, analyze and optimize digital advertising campaigns across multiple channels.
    • Must possess strong Project Management skills to deliver implementations with partners from contract to launch.
    • Identify, evaluate and solve problems by digging into campaign performance data.
    • Proactive and reactive work aimed at improving the performance of a portfolio of clients.
    • Own the process of ad traffic optimization using in-house tools, providing support for the Sales & AM teams, and identifying possible areas of growth.
    • Engaging directly with clients and networks to solve issues as per business requirement.
    • Coordinate network integrations for real-time tracking of revenue.
    • Lead media buying efforts through all aspects of the cycle including relationship initiation, negotiation, and closing.
    • Work strategically with internal teams to assess inventory needs and act upon those findings.
    • Research premium publishers with high performance
    • Strong negotiation skills while maintaining strategic partnerships with top publishers
    • In-depth industry knowledge on content providers
    • Ability to analyze company and client needs, develop appropriate media plans to yield the desired result and maximize objectives
    • Keep publishers informed on the current situation of campaigns and latest developments.
    • Continuously prospecting for new business using your existing network of relationships and creating new relationships.
    • Identify market trends and translate these to prospects
    • Identify and implement publishers’ business development initiatives for increasing reach and revenues.
    • Monitor daily publisher inventory performance and ensure smooth running.
    • Lead traffic/ inventory exchange efforts with partner Ad networks.

    Requirements

    • Bachelor's Degree in Business, Marketing, or a related field in an accredited university,
    • Good negotiation
    • Excellent communication, interpersonal, and relationship-building skills
    • Creative approach to up-selling to an existing client base and generating new business
    • Knowledge of standard ad servers and their working
    • Basic Knowledge of HTML, Online advertising and Marketing
    • Intermediary to expert knowledge of Google analytics.
    • Must have completed the compulsory National Youth Service.
    • Possession of media buying experience preferably in a digital advertising network or media agency is desirable. Basic knowledge of mobile marketing is preferred
    • Advanced Knowledge of the Digital Ecosystem and Mobile Advertising
    • Experience in a performance marketing will be an advantage.
    • Strong agency relationships.

    Method of Application

    Applicants should send their CV's to: careers@terragonltd.com

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