Trade Marketing Manager at Platinum Careers

Responsibilities

• Develop a TM strategy and annual TM plan for each category in the portfolio which delivers excellent trade execution to support/deliver the key consumer/brand objectives
• Develop channel specific activities to exploit the particular opportunities identified for each category
• Develop and provide the Sales teams with appropriate tools and support materials to drive outstanding execution of the TM category plans (sales presenters, POS materials)
• Ensure that the TM plan takes full account of the sales team’s ability to execute it and prioritize key initiatives to avoid overloading the field team
• Develop a trade visibility programme which showcases the company’s portfolio in retail channels and encourages shoppers to select the company products over competitors
• Ensure that all NPDs are fully supported by a comprehensive TM activity programme to maximize the chance of success for the new product(s)
• Develop clear objectives for each Trade activity and undertake pre- and post-promotion evaluation to determine ROI and if the activity met its objectives

The person must:

• Be self-motivated
• Have good interpersonal skills
• Be technology driven
• Be very detailed and research oriented
• Be able to multi-task

Qualification

• Bachelors’ Degree
• Experience
• Minimum of  Five (5) years sales experience in a major FMCG blue chip organisation.