Fresh Jobs at Project Growth

Key Responsibilities:

• Content Creation: Create bold, eye-catching posts, reels, stories, and visuals to capture attention and build the brand. You’ll ensure that the content is unique, engaging, and not just cookie-cutter templates.
• Audience Growth: Implement smart, organic strategies to grow the audience across all platforms. You’ll be active in the accounts daily, engaging with the audience, liking, commenting, and responding to direct messages.
• Event Promotion: Promote relevant events through social media channels as part of the content and strategy work.
• Community Engagement: Manage community interactions, responding to questions, comments, and messages to keep followers engaged and connected.
• Platform Optimization: Optimize the company’s YouTube, Facebook, and LinkedIn accounts for maximum reach and engagement. You’ll also be responsible for launching and growing the TikTok presence.
• Collaboration: Work closely with the internal team to ensure that content aligns with brand messaging and pushes the creative boundaries.

What Success Looks Like:

• Increased Social Media Presence: Successful execution of a social media strategy that grows the company’s presence across all platforms, particularly Instagram, TikTok, and YouTube.
• Bold & Unique Content: Delivery of creative, attention-grabbing content that stands out from the competition and resonates with the target audience.
• Engaged Audience: Building and nurturing a highly engaged community through active engagement and meaningful interactions across social media platforms.
• Organic Growth: Real, organic audience growth without shortcuts—focusing on smart strategies that boost engagement and attract genuine followers.

Qualifications:

• Experience: 2+ years of experience in social media management, with a focus on content creation and community engagement across platforms like Instagram, YouTube, Facebook, LinkedIn, and TikTok.
• Content Creation & Design Skills: Proficiency in design tools (e.g., Canva, CapCut, etc.).
• Community Engagement: Experience in managing community interactions across multiple platforms, responding to questions, comments, and direct messages.
• Communication Skills: Fluent in English, with excellent verbal and written communication skills.
• Organized & Collaborative: Highly organized with the ability to manage multiple tasks, work closely with the team, and execute on creative ideas.

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Key Responsibilities:

• Performance Marketing: Own and execute performance-based marketing campaigns across multiple platforms, including Meta, Google, YouTube, and audio channels, focusing on optimizing for CPA, CPL, and ROAS.
• Campaign Management: Set up, manage, and analyze paid media campaigns from end to end, including A/B testing, iterative improvements, and strategic pivots based on performance data.
• Cross-Channel Optimization: Collaborate with creative teams to optimize ads using generative AI, ensuring timely campaign execution and adaptation based on performance results.
• International Market Expansion: Develop and adapt marketing strategies for South Korea and Japan, leveraging the client’s partnerships in the entertainment industry.
• Analytics & Reporting: Track and report on key metrics, analyzing performance data, and providing actionable insights to refine ongoing strategies.
• Collaboration: Work closely with cross-functional teams, including creative, statistical analysts, and external partners, to ensure campaigns align with business goals and customer expectations.
• Budget Management: Take full ownership of the paid media budget, optimizing spend across all active channels to meet ROI targets.
• Email Campaigns (Nice to Have): Launch and manage basic email campaigns using Kajabi’s built-in CRM and email marketing tools to support customer retention and engagement.

What Success Looks Like:

• Effective Campaign Execution: Performance marketing campaigns that drive customer acquisition while optimizing acquisition costs.
• Data-Driven Improvements: Continuously refine campaigns based on data insights, resulting in a higher conversion rate and stronger overall ROI.
• Successful Market Entry: Launch and scale campaigns tailored for international markets, particularly in South Korea and Japan, that resonate with local audiences.
• Smooth Cross-Team Collaboration: Seamless collaboration with creative and statistical teams, ensuring that marketing strategies are both creative and data-driven.
• Growth & Scalability: Drive growth by delivering results through scalable, data-driven campaigns.

Required Skills:

• Performance Marketing Expertise: 3+ years of experience planning, executing, and managing paid media campaigns across Google, Meta, YouTube, and other digital platforms.
• Hands-On Campaign Management: Ability to manage the full lifecycle of paid campaigns, from setup to optimization and reporting.
• Analytical Mindset: Strong data analysis skills with a proven ability to make data-driven decisions and adjust strategies accordingly.
• Collaboration & Communication: Excellent communication skills, with experience working closely with creative teams to bring campaign ideas to life.
• Startup Experience: A background in venture-backed startups or fast-paced environments where adaptability and problem-solving are key.

Preferred Qualifications:

• Entertainment Industry Knowledge: Familiarity with marketing in the entertainment industry, particularly campaigns that connect global audiences with entertainment-based products.
• Email Marketing: Basic experience with email marketing tools, ideally within Kajabi or similar platforms, to manage simple retention campaigns.
• International Market Knowledge: Prior experience with APAC markets, particularly South Korea and Japan, is highly preferred.
• Generative AI: Experience using generative AI tools to collaborate on ad creatives and improve the speed and efficiency of campaign rollouts.
• APAC Market Specialization: Specific experience working with brands or products in the APAC region, particularly South Korea and Japan, is highly desirable.