Job Roles at SignalADoc Limited

• The ideal candidate will be responsible for developing and executing social media strategies that build brand awareness, increase engagement, and support product adoption particularly for our digital health services such as SignalADoc Chat.
• This role requires a strong understanding of content strategy, audience engagement, health communication, and data-driven optimisation, with the ability to balance creativity and compliance in a regulated industry.

Key Responsibilities:

Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with SignalADoc’s business and marketing goals
• Create monthly and quarterly content calendars across platforms (Instagram, Facebook, LinkedIn, X, TikTok as applicable)
• Identify content pillars that support education, engagement, trust, and conversion

Content Creation & Management

• Create, curate, and publish engaging content including graphics, short videos, carousels, captions, and stories
• Work with designers, video editors, doctors, and internal teams to produce accurate, compliant health content
• Ensure consistency in brand voice, tone, and visual identity across all platforms

Community Management

• Manage daily engagement including comments, messages, mentions, and reviews
• Respond to audience questions in a timely, professional, and brand-aligned manner
• Escalate medical or sensitive queries appropriately in line with internal guidelines

Campaign Execution

• Support awareness, engagement, and conversion campaigns for products such as SignalADoc Chat
• Collaborate with performance marketing teams on social ad creatives and messaging
• Support influencer collaborations and campaign rollouts

Analytics & Reporting

• Track, analyse, and report on social media performance metrics (reach, engagement, CTR, conversions)
• Use insights to optimise content, posting schedules, and audience targeting
• Prepare weekly and monthly performance reports with actionable insights

Compliance & Best Practices

• Ensure all health-related content follows medical, ethical, and regulatory guidelines
• Stay updated on social media trends, platform updates, and best practices in health communication
• Protect user privacy and ensure sensitive conversations are handled appropriately

Requirements

• Proven experience as a Social Media Manager or Digital Content Manager (minimum 2–4 years)
• Strong understanding of major social media platforms and their algorithms
• Experience creating content for Instagram, Facebook, and LinkedIn
• Ability to write clear, engaging, and audience-friendly copy
• Basic understanding of analytics tools (Meta Business Suite, Google Analytics, LinkedIn Analytics, etc.)
• Strong organisational and time-management skills
• Ability to work independently and meet deadlines
• Experience working with designers, editors, and cross-functional teams

Preferred Qualifications

• Experience working in healthcare, health-tech, or regulated industries
• Understanding of telemedicine or digital health products
• Experience managing paid social campaigns or collaborating with media buyers
• Knowledge of content compliance and medical communication standards
• Experience with influencer marketing and community growth strategies
• Familiarity with tools such as Canva, Hootsuite, Buffer, Sprout, or similar
• Background in marketing, communications, digital media, or related fields

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This role is highly data-driven and focused on growth. The ideal candidate understands how to build full-funnel digital campaigns, leverage paid and organic channels, analyse performance, and continuously optimise for better results in a regulated healthcare environment.

Key Responsibilities:

Digital Strategy & Growth

• Develop and execute full-funnel digital marketing strategies (awareness → engagement → conversion → retention)
• Translate business goals into measurable digital marketing campaigns
• Identify growth opportunities across paid, owned, and earned channels

Paid Media & Performance Marketing

• Plan, execute, and optimise paid campaigns across platforms such as Google Ads, Meta (Instagram & Facebook), LinkedIn, and other relevant channels
• Manage budgets, bidding strategies, targeting, creatives, and campaign structure
• Optimise campaigns for key metrics such as CTR, CPA, ROAS, and conversions

Campaign Management

• Lead digital campaigns for SignalADoc products (e.g. Chat Service, Video Health Platform, App features)
• Collaborate with social media, content, and creative teams to develop high-performing ad creatives and messaging
• Run A/B tests on ad creatives, landing pages, and messaging

Analytics, Reporting & Optimisation

• Track and analyse performance using tools such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and CRM dashboards
• Prepare weekly and monthly reports with insights and recommendations
• Use data to continuously optimise campaigns and improve conversion rates

Website, Funnel & Conversion Optimisation

• Optimise landing pages, click-to-WhatsApp funnels, and user journeys
• Improve lead quality and reduce drop-offs across the funnel
• Work with product and engineering teams to support growth experiments

Audience Targeting & Retargeting

• Build and manage custom audiences, lookalike audiences, and retargeting funnels
• Leverage user behaviour data (site visits, video views, chat initiations) for campaign optimisation

Compliance & Best Practices

• Ensure all marketing activities comply with healthcare advertising guidelines and data privacy standards
• Work closely with clinical and legal teams to ensure accuracy of health-related messaging

Requirements

• 3–5 years of experience in digital marketing, performance marketing, or growth roles
• Strong experience running paid ads on Meta and Google (LinkedIn is a plus)
• Solid understanding of marketing funnels and conversion optimisation
• Experience analysing campaign data and turning insights into action
• Ability to manage budgets and report ROI effectively
• Strong communication and collaboration skills
• Experience working with content, design, and product teams

Preferred Qualifications

• Experience in health-tech, fintech, or other regulated industries
• Hands-on experience with click-to-WhatsApp campaigns and conversational funnels
• Knowledge of CRM tools, marketing automation, and attribution models
• Experience with A/B testing tools and conversion rate optimisation (CRO)
• Familiarity with SEO, email marketing, and lifecycle marketing
• Background in marketing, business, data analytics, or related fields

What Success Looks Like in This Role

• Consistent growth in qualified leads and chat initiations
• Improved conversion rates from engagement to paid users
• Reduced customer acquisition costs (CAC)
• Clear reporting and actionable insights that guide business decisions
• Scalable digital marketing systems that support long-term growth

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Job Description:

• We are looking for a backend developer who is passionate about bankend technologies (PHP, Laravel, Javascript and NodeJS) to join our team. As a Backend Developer at SignalADoc, you will collaborate with our team of developers, designers, and product managers to create applications that are innovative, user-friendly, and reliable.

Key Responsibilities:

• Develop and maintain RESTful APIs, ensuring high performance and responsiveness.
• Collaborate with cross-functional teams to define and implement new features, including UI/UX designers, product managers, and other developers.
• Work on bug fixing and improving application performance
• Write clean, maintainable, and efficient code.
• Collaborate closely with frontend developers to integrate server-side logic with user interfaces built with React and React native.
• Design, develop, and maintain scalable and efficient backend solutions using relative technologies.
• Implement server-side logic, APIs, and database interactions to support frontend functionalities.
• Troubleshoot and resolve backend issues, optimize performance, and address scalability challenges.
• Stay updated on emerging trends and best practices in backend development, JavaScript, NodeJS, PHP, and Laravel.
• Conduct thorough code reviews to ensure code quality, maintainability, and adherence to coding standards.

Requirements:

• Bachelor's degree in computer science, engineering, or any related field or equivalent work experience.
• Proven experience as a Backend Developer (minimum of 3 years to 5 years).
• Solid understating of backend technologies such as JavaScript, NodeJS, PHP and Laravel.
• Understanding of REST APIs and integrating with frontend framework (React).
• Proactive attitude towards learning and staying updated on industry trends.
• Experience with version control systems such as Git and Bitbucket.
• Excellent problem-solving skills, attention to detail, and debugging skills.
• Ability to work independently and as part of a team.
• Strong communication and interpersonal skills.

Preferred Qualifications:

• Experience with backend development frameworks like Laravel and NodeJS.
• Knowledge of mobile UI/UX design principles.
• Experience with version control systems, particularly Git and Bitbucket.
• Understanding of Agile methodologies.
• Familiarity with continuous integration and deployment (CI/CD) pipelines.
• Familiarity with API testing tools like Postman and Project managing tools like Jira.