Digital Marketing Specialist at SignalADoc Limited

This role is highly data-driven and focused on growth. The ideal candidate understands how to build full-funnel digital campaigns, leverage paid and organic channels, analyse performance, and continuously optimise for better results in a regulated healthcare environment.

Key Responsibilities:

Digital Strategy & Growth

• Develop and execute full-funnel digital marketing strategies (awareness → engagement → conversion → retention)
• Translate business goals into measurable digital marketing campaigns
• Identify growth opportunities across paid, owned, and earned channels

Paid Media & Performance Marketing

• Plan, execute, and optimise paid campaigns across platforms such as Google Ads, Meta (Instagram & Facebook), LinkedIn, and other relevant channels
• Manage budgets, bidding strategies, targeting, creatives, and campaign structure
• Optimise campaigns for key metrics such as CTR, CPA, ROAS, and conversions

Campaign Management

• Lead digital campaigns for SignalADoc products (e.g. Chat Service, Video Health Platform, App features)
• Collaborate with social media, content, and creative teams to develop high-performing ad creatives and messaging
• Run A/B tests on ad creatives, landing pages, and messaging

Analytics, Reporting & Optimisation

• Track and analyse performance using tools such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and CRM dashboards
• Prepare weekly and monthly reports with insights and recommendations
• Use data to continuously optimise campaigns and improve conversion rates

Website, Funnel & Conversion Optimisation

• Optimise landing pages, click-to-WhatsApp funnels, and user journeys
• Improve lead quality and reduce drop-offs across the funnel
• Work with product and engineering teams to support growth experiments

Audience Targeting & Retargeting

• Build and manage custom audiences, lookalike audiences, and retargeting funnels
• Leverage user behaviour data (site visits, video views, chat initiations) for campaign optimisation

Compliance & Best Practices

• Ensure all marketing activities comply with healthcare advertising guidelines and data privacy standards
• Work closely with clinical and legal teams to ensure accuracy of health-related messaging

Requirements

• 3–5 years of experience in digital marketing, performance marketing, or growth roles
• Strong experience running paid ads on Meta and Google (LinkedIn is a plus)
• Solid understanding of marketing funnels and conversion optimisation
• Experience analysing campaign data and turning insights into action
• Ability to manage budgets and report ROI effectively
• Strong communication and collaboration skills
• Experience working with content, design, and product teams

Preferred Qualifications

• Experience in health-tech, fintech, or other regulated industries
• Hands-on experience with click-to-WhatsApp campaigns and conversational funnels
• Knowledge of CRM tools, marketing automation, and attribution models
• Experience with A/B testing tools and conversion rate optimisation (CRO)
• Familiarity with SEO, email marketing, and lifecycle marketing
• Background in marketing, business, data analytics, or related fields

What Success Looks Like in This Role

• Consistent growth in qualified leads and chat initiations
• Improved conversion rates from engagement to paid users
• Reduced customer acquisition costs (CAC)
• Clear reporting and actionable insights that guide business decisions
• Scalable digital marketing systems that support long-term growth