Social Media Manager at SignalADoc Limited

• The ideal candidate will be responsible for developing and executing social media strategies that build brand awareness, increase engagement, and support product adoption particularly for our digital health services such as SignalADoc Chat.
• This role requires a strong understanding of content strategy, audience engagement, health communication, and data-driven optimisation, with the ability to balance creativity and compliance in a regulated industry.

Key Responsibilities:

Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with SignalADoc’s business and marketing goals
• Create monthly and quarterly content calendars across platforms (Instagram, Facebook, LinkedIn, X, TikTok as applicable)
• Identify content pillars that support education, engagement, trust, and conversion

Content Creation & Management

• Create, curate, and publish engaging content including graphics, short videos, carousels, captions, and stories
• Work with designers, video editors, doctors, and internal teams to produce accurate, compliant health content
• Ensure consistency in brand voice, tone, and visual identity across all platforms

Community Management

• Manage daily engagement including comments, messages, mentions, and reviews
• Respond to audience questions in a timely, professional, and brand-aligned manner
• Escalate medical or sensitive queries appropriately in line with internal guidelines

Campaign Execution

• Support awareness, engagement, and conversion campaigns for products such as SignalADoc Chat
• Collaborate with performance marketing teams on social ad creatives and messaging
• Support influencer collaborations and campaign rollouts

Analytics & Reporting

• Track, analyse, and report on social media performance metrics (reach, engagement, CTR, conversions)
• Use insights to optimise content, posting schedules, and audience targeting
• Prepare weekly and monthly performance reports with actionable insights

Compliance & Best Practices

• Ensure all health-related content follows medical, ethical, and regulatory guidelines
• Stay updated on social media trends, platform updates, and best practices in health communication
• Protect user privacy and ensure sensitive conversations are handled appropriately

Requirements

• Proven experience as a Social Media Manager or Digital Content Manager (minimum 2–4 years)
• Strong understanding of major social media platforms and their algorithms
• Experience creating content for Instagram, Facebook, and LinkedIn
• Ability to write clear, engaging, and audience-friendly copy
• Basic understanding of analytics tools (Meta Business Suite, Google Analytics, LinkedIn Analytics, etc.)
• Strong organisational and time-management skills
• Ability to work independently and meet deadlines
• Experience working with designers, editors, and cross-functional teams

Preferred Qualifications

• Experience working in healthcare, health-tech, or regulated industries
• Understanding of telemedicine or digital health products
• Experience managing paid social campaigns or collaborating with media buyers
• Knowledge of content compliance and medical communication standards
• Experience with influencer marketing and community growth strategies
• Familiarity with tools such as Canva, Hootsuite, Buffer, Sprout, or similar
• Background in marketing, communications, digital media, or related fields