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  • Posted: Jun 11, 2025
    Deadline: Not specified
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  • We are a business management firm with a primary focus on helping Start-ups thrive and achieve their business goals. We offer a wide range of corporate services from legal business solutions, human resource management to accounting and tax as well as marketing and brand communications. Our experts are well equipped to work with you to achieve desired results...
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    Product Marketing Senior Specialist

    Job Summary

    • Translate complex features into clear, relatable outcomes and tailor messaging to target ideal customer profiles by industry, geography, and business size.
    • Support sales with compelling content to accelerate deal cycles while designing onboarding flows that deliver early value and improve adoption.

    Responsibilities

    • Drive product positioning and messaging by defining frameworks per module (e.g., Compliance, Risk, Privacy) and crafting tailored value propositions for each ICP.
    • Collaborate with Sales and Product teams to build enablement tools (battle cards, demo-flows), run internal briefings, and ensure high-quality lead experiences using platforms like Web-flow and Mailchimp.
    • Lead go-to-market strategies for new features and regional roll-outs, aligning messaging with actual product delivery.
    • Capture the voice of the customer through win/loss analysis, sales call insights, and competitive research to inform strategy and roadmap.
    • Support lifecycle and activation with onboarding flows, email sequences, in-app nudges, and experiment-driven user journeys.
    • Inform roadmap prioritization through ICP trends and demand signals
    • Influence packaging/bundling strategy for different markets
    • Serve as internal “editor-in-chief” for how Cybervergent tells its product story
    • Expand positioning into new sectors (education, manufacturing, logistics)

    Key Performance Areas

    • Product Positioning & Messaging
    • Go-to-Market Strategy & Execution
    • Sales Enablement
    • Customer & Market Intelligence
    • Demand Generation Support
    • Product Adoption & Activation
    • Internal Alignment & Communication
    • Metrics & Performance Tracking

    Key Performance Indicators

    • Marketing Qualified Leads (MQLs)
    • Engagement with enablement materials (views, shares)
    • Conversion rates from landing pages
    • Signups tied to product-specific campaigns
    • Newsletter open and CTRs
    • Webinar/demo attendance (where product marketing is involved)

    Requirements

    • B.Sc. degree in Marketing, Communication, or any other related flied.
    • 7-9 years’ experience in product marketing or any related field.
    • MBA, CBMM or Other relevant certifications.
    • Strong understanding of SaaS, B2B, or cybersecurity domains.
    • Proven ability to create compelling messaging and positioning frameworks.
    • Excellent communication, collaboration, and stakeholder management skills.
    • Experience working closely with Sales, Product, Marketing, and Success teams.
    • Analytical mindset with the ability to interpret data and make informed decisions

    Skills

    • Content writing
    • Video creation
    • Use of MS suite
    • Researching
    • Copywriting
    • SEO Copywriting
    • Script writing
    • Data Analysis

    Behavioral Qualities

    • Ability to think creatively to develop innovative and engaging digital marketing campaigns.
    • Ability to excel in social interactions, contributing to effective teamwork.
    • Willingness to adapt to changing trends, algorithms, and industry developments.
    • Ability to pay attention to detail in content creation
    • Strong understanding of SaaS, B2B, or cybersecurity domains.
    • Proven ability to create compelling messaging and positioning frameworks.
    • Excellent communication, collaboration, and stakeholder management skills.
    • Experience working closely with Sales, Product, Marketing, and Success teams.
    • Analytical mindset with the ability to interpret data and make informed decisions

    go to method of application »

    Sales Manager

    Job Summary

    • Responsible for monitoring, analyzing and improving the company’s sales activities, increasing revenue growth & market share by generating new business opportunities.
    • Responsible for generating leads, meeting sales goals, sales presentations, product demonstrations and negotiating contracts with clients.
    • Responsible for building strong client relationships and working closely with the marketing team to position the company’s cybersecurity product effectively.

    Job duties

    • Develop and execute sales strategies to drive revenue growth, market expansion, and customer acquisition in the cybersecurity industry.
    • Lead and manage the sales team to meet and exceed targets, providing guidance, mentorship, and performance reviews.
    • Generate leads and business opportunities through networking, strategic partnerships, and market research, ensuring conversion to actual sales.
    • Build and maintain strong relationships with key decision-makers, enterprise clients, and industry stakeholders.
    • Conduct sales presentations and meetings with prospective clients to promote company product and address their needs.
    • Negotiate contracts, pricing schedules, and promotional offers with potential clients.
    • Coordinate sales efforts with marketing programs to enhance brand positioning and customer engagement.
    • Provide weekly/monthly reports on sales performance, market trends, customer insights, and competitor activities to management.
    • Maintain accurate client records and continuously update the internal sales and marketing database to reflect prospect status.
    • Monitor industry trends and cybersecurity market developments to identify new business opportunities and maintain a competitive edge.
    • Optimize sales processes, CRM usage, and forecasting accuracy to improve efficiency and deal closure rates.

    Key Performance Areas

    • Revenue Growth & Sales Target Achievement
    • Lead Generation & Conversion
    • Sales Team Management & Development
    • Client Relationship Management
    • Sales Strategy & Market Expansion
    • Negotiation & Contract Management
    • Collaboration with Marketing and Brand Positioning
    • Sales Reporting & Performance Analysis.

    Key Performance Indicators

    • Revenue Growth – Achieving and exceeding quarterly and annual sales targets.
    • Customer Acquisition – Number of new enterprise clients closed.
    • Sales Pipeline & Conversion Rates – Lead generation, deal closure rate, and sales cycle efficiency.
    • Customer Retention & Expansion – Renewals, upsells, and cross-sell performance.
    • Team Performance & Development – Sales team productivity and target achievement.
    • Market Expansion – Growth in market share and strategic partnerships.

    Requirements

    • Bachelor's degree in business, Sales, Marketing, or a related field (MBA is a plus).
    • 10 – 14 years of sales experience in the Technology industry with at least 4 years doing cybersecurity & SaaS sales, and at least 3 years in a leadership role.
    • Proven track record of exceeding revenue targets and driving business growth in the B2B cybersecurity space.
    • Quality experience selling SaaS
    • Strong understanding of cybersecurity solutions and industry trends.
    • Excellent leadership, negotiation, and relationship management skills.
    • Experience working with CRM tools (Salesforce, HubSpot, etc.) and data-driven sales processes.
    • Sales & Business Development
    • Negotiation & Relationship Management
    • Leadership & Team Management
    • Strategic Thinking & Market Analysis
    • Communication & Presentation
    • CRM & Sales Process Optimization
    • Collaboration & Cross-functional Coordination

    Behavioral Qualities

    • Leadership and integrity
    • Resilience and adaptability
    • Results-driven mindset
    • Effective teamwork and collaboration
    • Customer-focused approach

    Method of Application

    Use the link(s) below to apply on company website.

     

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