Product Marketing Senior Specialist at T.O.N Corporate Services

Job Summary

• Translate complex features into clear, relatable outcomes and tailor messaging to target ideal customer profiles by industry, geography, and business size.
• Support sales with compelling content to accelerate deal cycles while designing onboarding flows that deliver early value and improve adoption.

Responsibilities

• Drive product positioning and messaging by defining frameworks per module (e.g., Compliance, Risk, Privacy) and crafting tailored value propositions for each ICP.
• Collaborate with Sales and Product teams to build enablement tools (battle cards, demo-flows), run internal briefings, and ensure high-quality lead experiences using platforms like Web-flow and Mailchimp.
• Lead go-to-market strategies for new features and regional roll-outs, aligning messaging with actual product delivery.
• Capture the voice of the customer through win/loss analysis, sales call insights, and competitive research to inform strategy and roadmap.
• Support lifecycle and activation with onboarding flows, email sequences, in-app nudges, and experiment-driven user journeys.
• Inform roadmap prioritization through ICP trends and demand signals
• Influence packaging/bundling strategy for different markets
• Serve as internal “editor-in-chief” for how Cybervergent tells its product story
• Expand positioning into new sectors (education, manufacturing, logistics)

Key Performance Areas

• Product Positioning & Messaging
• Go-to-Market Strategy & Execution
• Sales Enablement
• Customer & Market Intelligence
• Demand Generation Support
• Product Adoption & Activation
• Internal Alignment & Communication
• Metrics & Performance Tracking

Key Performance Indicators

• Marketing Qualified Leads (MQLs)
• Engagement with enablement materials (views, shares)
• Conversion rates from landing pages
• Signups tied to product-specific campaigns
• Newsletter open and CTRs
• Webinar/demo attendance (where product marketing is involved)

Requirements

• B.Sc. degree in Marketing, Communication, or any other related flied.
• 7-9 years’ experience in product marketing or any related field.
• MBA, CBMM or Other relevant certifications.
• Strong understanding of SaaS, B2B, or cybersecurity domains.
• Proven ability to create compelling messaging and positioning frameworks.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience working closely with Sales, Product, Marketing, and Success teams.
• Analytical mindset with the ability to interpret data and make informed decisions

Skills

• Content writing
• Video creation
• Use of MS suite
• Researching
• Copywriting
• SEO Copywriting
• Script writing
• Data Analysis

Behavioral Qualities

• Ability to think creatively to develop innovative and engaging digital marketing campaigns.
• Ability to excel in social interactions, contributing to effective teamwork.
• Willingness to adapt to changing trends, algorithms, and industry developments.
• Ability to pay attention to detail in content creation
• Strong understanding of SaaS, B2B, or cybersecurity domains.
• Proven ability to create compelling messaging and positioning frameworks.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience working closely with Sales, Product, Marketing, and Success teams.
• Analytical mindset with the ability to interpret data and make informed decisions