StreSERT is a professional services organisation that offers quality stress-free solutions to corporate organisations. We offer business support and integrated solutions in different areas that ensure business objectives are achieved.
Critically, we evaluate issues as they impact your business, and consequently deploy the appropriate skills and competenci...
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REF NO: HMG-O-25
Level: Senior Management
Reports To: Managing Director
Supervises: Growth & Marketing Executive, Sales Team Lead, Community Liaison & Community Managers
About our client
Our client is an Agri-beauty farm to skin brand, the first and only personal care manufacturer in Nigeria to operate a fast-growing premium wellness & spa brand in conjunction. They work relentlessly towards our vision of putting Africa on the map in the global skincare & wellness industry, poised to significantly contribute to the personal grooming & wellness market share.
The company exists to display that African ingredients and their potent benefits will not just remain local; they stand for international best standards and quality.
They are comprised of a wellness day spa with multiple locations, farm to skin retail products, a wholesale & amenity product line for spa\'s, hotels, and airlines, a training institute and a franchise.
Job Objective/Purpose of Job
The Head of Marketing will be responsible for architecting and executing the marketing strategy across a multi-brand, multi-channel wellness enterprise. This leader will drive brand growth, customer acquisition, retention, and international visibility across spa locations, product lines, digital platforms, and partnership channels. The ideal candidate is both a strategic thinker and hands-on executor, with a strong grasp of omnichannel marketing, team leadership, and data-driven growth strategies.
KEY ACCOUNTABILITIES & RESPONSIBILITIES
Global & Multi-Brand Strategy
- Oversee cohesive marketing strategy across all subsidiaries including spa locations, product lines, mobile spa services, and CSR initiatives.
- Develop campaigns tailored to each brand’s unique identity while maintaining consistency and synergy across the group.
- Support international expansion marketing, tailoring campaigns to local markets and ensuring brand consistency across geographies.
Marketing Strategy & Planning
- Develop and implement comprehensive annual and quarterly marketing strategies in alignment with company goals.
- Conduct market research and consumer behavior analysis to identify opportunities and trends.
- Drive cross-functional alignment between marketing and business units for consistent strategy execution.
- Prepare and manage the annual marketing budget, ensuring cost-effectiveness and ROI tracking.
Partnerships
- Design marketing support for franchisees, distribution partners, and affiliates
- Develop toolkits, brand guidelines, and campaign frameworks for retail/distribution partners and affiliate locations to use consistently and effectively.
- Collaborate with business development to amplify partner-driven visibility and revenue.
Influencer & PR Strategy
- Build and manage influencer relationships, user-generated content campaigns, and PR outreach.
- Drive awareness and credibility through strategic media
- placements and creator partnerships in beauty, wellness, and lifestyle verticals.
- Monitor campaign performance and optimize based on engagement, reach, and conversion metrics.
Revenue Contribution
- Own and report on marketing performance KPIs directly tied to revenue growth, digital conversions, spa bookings, and customer lifetime value.
- Lead cross-channel campaigns (paid, organic, email, SMS, etc.) to generate qualified leads and drive performance.
- Partner with finance and sales to align marketing spend with ROI and growth projections.
Brand Management & Communication
- Define and evolve the company\'s brand identity across all channels and customer touchpoints.
- Oversee the development of brand guidelines and ensure adherence across departments.
- Manage all external communications including press releases, brand partnerships, and media outreach.
- Monitor brand perception and lead initiatives to enhance the company\'s reputation locally and globally.
AI, Automation & Tech Stack Awareness
- Evaluate and adopt marketing technology tools (MarTech) to improve customer targeting, personalization, and lead conversion.
- Use CRM, automation, and AI-driven platforms to segment audiences, optimize messaging, and enhance conversion rates.
- Stay up to date with digital marketing trends and innovations, especially in beauty/wellness tech.
Digital Marketing & Content Strategy
- Drive traffic and engagement through SEO, SEM, paid advertising, and email marketing.
- Oversee content creation across digital platforms—social media, website, newsletters, and blogs.
- Implement and manage digital analytics tools to track, report, and optimize campaign performance.
- Optimize online user experience and sales funnel performance.
Customer Engagement & Loyalty
- Develop and oversee loyalty and retention strategies (e.g., rewards programs, customer surveys).
- Lead CRM initiatives to deepen engagement and personalization.
- Analyze customer feedback and data to inform marketing and product decisions.
- Coordinate regular customer experience touchpoints and brand activations.
Product Marketing
- Work closely with the Product and R&D teams to launch new products and communicate key benefits.
- Design product positioning strategies for skincare, spa, and other wellness services.
- Create compelling messaging and visuals for packaging, advertising, and digital platforms.
- Monitor product performance in the market and recommend improvements or campaigns.
Retail & Spa Marketing Support
- Collaborate with retail and spa managers to develop location-specific promotions and campaigns.
- Support in-store marketing efforts including displays, signage, and promotional materials.
- Develop event marketing strategies to drive walk-ins and bookings.
- Monitor sales performance and footfall linked to marketing efforts.
Team Development & Stakeholder Engagement
- Train, and lead a high-performing marketing and sales team with clear KPIs and performance goals.
- Conduct regular team check-ins, performance reviews, and capability development.
- Provide regular updates and insights to the executive team.
- Serve as the key contact for external vendors, media partners, and marketing consultants.
Other responsibilities as assigned.
Education/Professional Qualification:
- BA or BSC in Business Management, Marketing, Communications or a related discipline
- Relevant postgraduate and or professional qualification would be an added advantage.
Experience:
- Must possess a minimum of 6 years of work experience in Growth Marketing, User Acquisition Marketing and Sales.
- Experience in beauty, wellness, or consumer products industry is a strong advantage.
- Familiarity with acquisition analysis, A/B testing, and ad fraud detection.
- Analytical mindset with strong attention to detail.
- Proven track record of successful growth campaigns.
- Expertise with SEO, paid search, paid social, display, retargeting and analytical tools for marketers, such as Google Analytics, Google Trends.
- Up-to-date knowledge of mobile performance marketing, trends, and best practices.
- Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting.
KEY SKILLS & COMPETENCIES REQUIREMENTS:
Functional/Technical:
- Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during market research to find ways to enhance the company’s marketing efforts Responsible for carrying our missions for the company by increasing.
- Proficiency in various digital marketing channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and affiliate marketing.
- Understanding of the strengths and limitations of each channel and the ability to develop integrated marketing strategies that leverage multiple channels for maximum impact.
- Able to manage SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Analyze the performance of different marketing channels (e.g., social media, email, paid advertising) in terms of reach, engagement, and conversion.
- Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising.
Behavioural:
- Results driven orientation
- Innovation
- Analytical thinking
- Integrity and highly confidential
- Negotiation and persuasion skills
- Time Management
- Professionalism
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REF NO: TAM-O-25
Level: Senior Management
Reports To: Managing Director
Supervises: Training Department
About our client
Our client is an Agri-beauty farm to skin brand, the first and only personal care manufacturer in Nigeria to operate a fast-growing premium wellness & spa brand in conjunction. They work relentlessly towards our vision of putting Africa on the map in the global skincare & wellness industry, poised to significantly contribute to the personal grooming & wellness market share.
The company exists to display that African ingredients and their potent benefits will not just remain local; they stand for international best standards and quality.
They are comprised of a wellness day spa with multiple locations, farm to skin retail products, a wholesale & amenity product line for spa\'s, hotels, and airlines, a training institute and a franchise.
The training Institute is Nigeria\'s first indigenous spa training institution, established to empower individuals and professionals in the spa and wellness industry. The institute offers comprehensive training programs that blend theoretical knowledge with practical skills, preparing students to become certified spa professionals and managers. The institute provides courses in massage therapy, skincare, facials, body treatments, waxing, nail care, and spa management. Additionally, the training institute offers consultancy services to entrepreneurs looking to establish or enhance their spa businesses.
Job Objective/Purpose of Job
The Training & Admin Manager will oversee the planning, coordination, and execution of training programs at the Training Institute. This role is responsible for ensuring the delivery of high-quality vocational and skills-based education, managing institute operations, sourcing and enrolling new students, and preparing learners to be job-ready—particularly for roles within the spa operations. The role requires excellent leadership, administrative, and people skills.
KEY ACCOUNTABILITIES & RESPONSIBILITIES
Training Program Development and Implementation
- Develop and implement comprehensive training programs for courses in the Beauty and Wellness Industry
- Collaborate with industry experts to stay updated on industry trends and best practices.
- Ensure training programs meet industry standards and regulations.
Institute Operations Management
- Manage instructors, staff, and facilities to ensure efficient institute operations.
- Oversee budgeting, scheduling, and resource allocation.
- Ensure compliance with health and safety regulations, regulatory requirements, accreditation standards, and industry best practices.
Student Recruitment & Admission
- Develop and implement student recruitment strategies to meet enrollment targets and source for prospective trainees.
- Manage admissions processes, including applications, interviews, and enrollment.
- Ensure students are aware of program requirements, expectations, and outcomes.
Student Development & Readiness
- Ensure students receive high-quality training and support to prepare them for possible employment in our spas.
- Develop and implement assessment and evaluation tools to measure student progress.
- Collaborate with spa management to ensure students meet job requirements and expectations.
Industry Partners & Relationships
- Secure and maintain partnerships with industry partners, suppliers, and regulatory bodies.
- Collaborate with industry experts to stay updated on industry trends and best practices.
- Ensure compliance with industry regulations and standards.
- Other tasks as assigned.
KPIS & Functional Goals
Objective
Training Institute relaunch
Key Result
- Relaunch the Training Institute with an inaugural cohort of at least 25 trainees.
- Subsequent enrollment of minimum of 30 trainees monthly.
KPI
- Number of individuals enrolled
Objective
- Industry Partnerships
Key Result
- Secure 2 Industry partnerships for the Training Institute
KPI
- Number of Industry partners secured
Objective
- Drive High-Quality Training Delivery
Key Result
- Maintain a 95% students satisfaction rate with training programs.
KPI
- Feedback scores from post-training evaluations
Objective
Key Result
- Increase revenue from training programs by 15% quarterly, compared with previous quarters.
KPI
Requirements
KEY PERFORMANCE AREAS:
Education/Professional Qualification:
- Bachelor\'s degree in Education, Business Administration, or a related field.
- Proven experience in managing a training institute or a related educational institution. This is a must.
- Certification with People Management or Administrative Support
Experience:
- Experience in the beauty and wellness industry is an added advantage.
- Previous spa administrative experience is an advantage
KEY SKILLS & COMPETENCIES REQUIREMENTS:
Functional/Technical:
- Passionate about education and training.
- Very good organisational skill
- Attention to detail
- Exceptional Time Management skills
- Good communication skills both written and verbal
- Able to carry out instructions accurately
- A knowledge of every material needed to run the spa smoothly
- Excellent communication and leadership skills
Behavioural:
- Flexible and reliable attitude to working arrangements
- Good negotiation skills
- Ability to work alone as well as a team
- Adaptable, friendly, polite, courteous
- Physically fit to undertake the role
- Outstanding analytical thinking
- Integrity and highly confidential
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REF NO: FM-O-25
Level: Middle Management
Reports To: Head of Operations
Supervises: Facility Officer
About our client
Our client is an Agri-beauty farm to skin brand, the first and only personal care manufacturer in Nigeria to operate a fast-growing premium wellness & spa brand in conjunction. They work relentlessly towards our vision of putting Africa on the map in the global skincare & wellness industry, poised to significantly contribute to the personal grooming & wellness market share.
The company exists to display that African ingredients and their potent benefits will not just remain local; they stand for international best standards and quality.
They are comprised of a wellness day spa with multiple locations, farm to skin retail products, a wholesale & amenity product line for spa\'s, hotels, and airlines, a training institute and a franchise.
Job Objective/Purpose of Job
The Facility Manager is responsible for overseeing the maintenance, safety, functionality, and efficiency of all physical locations operated by the company. This includes ensuring that facilities are well-maintained, compliant with health and safety standards, and support the smooth running of daily operations across spas, offices, and manufacturing environments.
KEY ACCOUNTABILITIES & RESPONSIBILITIES
Facility Maintenance & Upkeep
- Manage day-to-day operations of all the company\'s facilities, ensuring a clean, safe, and functional environment.
- Oversee the maintenance, repair, and servicing of equipment, HVAC, plumbing, lighting, and electrical systems.
- Schedule and supervise regular inspections, preventive maintenance, and emergency repairs.
Vendor & Contractor Coordination
- Liaise with artisans and service providers (electricians, plumbers, AC technicians, etc.) for timely and quality service delivery.
- Supervise onsite work to ensure standards and deadlines are met.
- Verify and document vendor activities and invoices for accuracy before payment processing.
Health, Safety & Compliance
- Ensure all facilities meet health and safety regulations.
- Monitor fire extinguishers, emergency exits, lighting, and other compliance standards.
- Report hazards, ensure repairs are done, and support incident documentation.
Facility Support & Logistics
- Support facility setup for meetings, events, or new spa openings.
- Maintain inventory of facility tools, materials, and equipment.
- Monitor utilities (water, power, etc.) and report unusual usage or outages.
Budgeting
- Prepare and manage the facility management budget, including maintenance, repairs, utilities, and equipment.
- Identify opportunities to reduce costs while maintaining high-quality service standards.
- Track and report on facility-related expenses, ensuring alignment with approved budgets.
Reporting &Documentation
- Maintain daily or weekly facility checklists and incident logs.
- Provide regular reports on facility status, pending repairs, vendor performance, and recommendations.
- Track and document costs related to facility maintenance.
Education/ Professional Qualification:
- Bachelor’s degree in Facility Management, Engineering, Building Technology, or related field.
- Budgeting and reporting skills.
- Good attention to detail, organization, and time management.
- Ability to multitask and respond quickly to facility issues.
Experience:
- 5+ years of experience in facility or property management (experience in spa, retail, or hospitality is a plus).
- Knowledge of building systems (electrical, plumbing, mechanical), maintenance procedures, safety standards, and regulatory requirements.
- Strong vendor coordination and supervision skills.
KEY SKILLS & COMPETENCIES REQUIREMENTS:
Functional/Technical:
- Very good organisational skill
- Attention to detail
- Exceptional Time Management skills
- Good communication skills both written and verbal
- Able to carry out instructions accurately
- A knowledge of every material needed to run the spa smoothly
- Excellent communication and leadership skills
Behavioural:
- Flexible and reliable attitude to working arrangements
- Good negotiation skills
- Ability to work alone as well as a team
- Adaptable, friendly, polite, courteous
- Physically fit to undertake the role
- Outstanding analytical thinking
- Integrity and highly confidential
Method of Application
Interested and qualified candidates should forward their CV to: recruitment@stresertintegrated.com using the position and REF NO as subject of email.
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