Modern Retail Specialist at New Age Mobile Concepts Limited

To manage and grow the brand’s presence within the Modern Trade (MT) channel, including hypermarkets, supermarket chains, and large-format electronics retailers. This role focuses on achieving sales targets, ensuring product availability, and optimizing brand visibility through effective account management and field execution.

Responsibilities

• Execute and maintain planograms to ensure 100% brand visibility and shelf standards
• Act as the primary point of contact for assigned Key Accounts.
• Execute annual and monthly sales plans to meet revenue and volume targets.
• Conduct regular business reviews with category managers to identify growth opportunities
• Monitor on-shelf availability and coordinate immediate replenishment to prevent out-of-stocks
• Secure and set up secondary displays, such as end-caps, floor stands, and island units
• Negotiate premium shelf space and additional facings with store management
• Coordinate in-store promotions and ensure all POS materials are correctly installed
• Audit competitor activity, including pricing, new launches, and promotional tactics
• Conduct regular stock rotations (FIFO) to minimize expiries and damages
• Submit digital field reports with photo evidence of shelf execution and pricing
• Train in-store promoters on product features and sales techniques
• Liaise with store supervisors to resolve delivery discrepancies or pricing errors
• Analyze store-level sales data to identify and act on growth opportunities

Requirements

• 5 years of experience in Sales or Key Account Management, specifically within the Modern Trade channel. Experience in FMCG or Consumer Electronics is highly preferred.
• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proficiency in Microsoft Office (specifically Excel for data analysis) and experience with CRM or Sales Force Automation tools.
• Strong negotiation and relationship-building skills.
• Deep understanding of retail math (margins, markups, ROI, and inventory turnover).
• Ability to work in a fast-paced environment and manage multiple accounts simultaneously.
• Willingness to travel frequently to visit stores within the assigned zone