Jobs at Alfred & Victoria Associates

Job Objective

• Intense is a growth marketing agency that focuses on connecting clients to its target audience by having an impact on sales. It has been in existence since 2015 and has grown to have multiple subsidiaries, which include but are not limited to a performance marketing agency, a creative communication agency, and a marketing tech company. We are seeking to hire a Business Director whose primary objective is to create a new business strategy to develop a robust new business pipeline.
• You manage a mix of inbound and outbound marketing, working with CRM systems and analytics to target potential clients. You will also lead the agency’s new business pitch process to secure new clients, manage C-suite relationships, and understand the marketing, technology, and media landscape.
• You lead the overall relationship from business growth, sales strategy, integrated acquisition planning, and technology innovation to team management. As the fast pace of our client’s business changes, we look to our Business Director to be the strategic partner to help facilitate and guide this change, which means you will be well-versed in the agency’s products, services, and case studies to match both client and agency business objectives and promote the agency as the first point of contact for a potential client.

Key Responsibilities
Key Result Areas:
Supporting Activities:

• Lead various large-scale new business projects from initial contact to client conversion.
• Translating agency objectives and targets into annual plans with the agency department leads; identifying particular sectors, types of work, and a plan for targeting this desired client list.

Business Direction and Leadership:

• Representing the agency as the first point of contact for prospective clients; understanding their needs and objectives and presenting this to the leadership team.
• Managing and completing detailed prospective Requests for Information (RFIs) and Requests for Proposals (RFPs).
• Supporting the refinement and roll-out of the agency's new business development process. Managing the new lead capture process, qualifying and prioritizing opportunities.
• Tracking the agency wins and losses and reviewing performance; conversion rate and costs.
• Collaborating with the Head of Innovation and Data Scientist to use an innovative approach to data analytics, to target (possibly existing) new clients with highly personalized solutions and messages, improving response and conversion rates substantially and dramatically improving ROI.
• Analyzing and managing the new business budgets and financial information to make informed commercial decisions.
• Engaging the agency with the annual plan to ensure their commitment and supporting teams as pitches arrive throughout the year.
• Leading and owning the business development plan and agreed levels of income generation.
• Developing and maintaining current knowledge of marketing, technology, and media landscape and competitive activity.
• Presenting the agency’s USP and positioning the agency to maximum effect.
• Influencing prospective client engagement.
• May be required to shape, manage, and train in the new business process as the agency enters into a pitch situation.
• Establishing the fee for a pitch with the Finance Head, possibly in partnership with the senior leadership team.
• Identifying event opportunities to target prospective clients, possibly in conjunction with the agency marketing team.
• Ensuring that there is no conflict of interest in working with a potential client.
• Possibly partnering with the marketing team to create, develop, and manage client events, webinars, conferences, etc.
• Involved in recruitment and selection decisions.
• Focused on the personal and professional development of their team.
• Work with HR to attract and retain top talent and build creative capabilities across the company.
• Research competition, investigate benchmarks, and provide suggestions for improvement.

Job Requirements

• BSc Degree in Business Administration, Marketing.

Required Qualifications:

• MSc in Marketing, Business Development, or professional certification with a relevant body.
• CIM Certification at the highest level.

Relevant Experience:

• At least 8-10 years of previous experience in a similar agency and at least 2 years at a Business Director level.
• Experience working in an advertising agency is preferred.
• Deep knowledge of performance marketing (Ads on Google, Meta, and YouTube).
• Confident in assessing a client brief to determine a match between the client objectives and the agency’s capability to deliver on the brief.
• Confident in knowing when to make an informed decision to say no to a client brief.
• Knowledgeable about the agency’s competitors and their market position.
• Skilled at relationship management, identifying prospects, responding to prospects, and supporting the team to convert prospects into clients.
• Good strategic thinker with the ability to undertake strategic planning.
• Strong influencing ability and gravitas for internal and external engagement. Skilled at establishing and building empathetic and commercial relationships.

Skills & Competencies:

• Supervisory/management experience.
• Expert in developing and defining strategy; refining plans from creation through development and implementation.
• Innovation and branding identity experience.
• Expert at managing multiple projects simultaneously.
• Expert in developing and defining design strategy; refining designs from creation through development and implementation.
• Knowledge of strategic brand development, digital, and marketing equities.
• Experience successfully partnering with agencies and freelancers.
• Experience thinking strategically and working outside the box on issues.
• An integrated and creative approach to media and its application to advertising.
• Great understanding of the advertising process.
• Acute observation and an eye for detail.
• Strong interpersonal, presentation, leadership, and communication skills.
• Time and project management skills.

Soft Skills:

• Emotional Intelligence (EQ): The ability to understand, manage, and leverage emotions—both your own and others’—is essential for fostering a positive work culture and managing diverse teams. A high EQ helps in navigating client expectations, managing conflict, and motivating the team to perform at its best.
• Empathy: Being empathetic toward team members, clients, and stakeholders is vital for a Digital Business Director. It enables them to understand different perspectives, especially when dealing with client pain points or team challenges.
• Delegation: Effective delegation is key in a fast-paced agency environment. The director must trust their team members with tasks while also ensuring they provide guidance when needed to keep projects on track.
• Mentoring and Coaching: The ability to mentor and develop junior staff and managers is vital. This ensures the growth of internal talent while also helping them stay motivated and engaged in their work.
• Creative Problem Solving: Growth marketing requires continuous innovation. The director should have a knack for coming up with creative solutions.

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Position Overview

• As the COO, you will oversee the day-to-day operations of Intense Group, managing the company’s P&L, systems, processes, service delivery, resource optimization, and client satisfaction.
• Reporting directly to the CEO, you will lead a team of senior leaders across operations, HR, Finance, strategy, digital, creative, and client management. You will be instrumental in implementing scalable systems, improving operational efficiencies, and driving profitability.
• The ideal candidate will have extensive experience in creative and digital advertising agencies, preferably having worked their way up to an executive role.
• This trajectory helps develop a unique mix of business and management expertise, plus proficiency with our industry's practices, policies, and procedures.

Key Responsibilities
Operational Excellence

• Act as the integrator between the CEO and the rest of the company, setting and driving organizational vision, translating high-level strategy into actionable steps for growth, implementing organization-wide goal setting, human performance management, and annual operations planning
• Oversee operations, human resources, finance, and service delivery ensuring projects are completed on time, within budget, and to the highest quality standards.
• Implement tools and processes to standardize project management, time tracking, and employee utilization.
• Optimize resource allocation and utilization across creative and digital teams to improve efficiency.
• Monitor performance with time-tracking software, take corrective measures when necessary, and prepare detailed updates and forecasts.

Process Development & Compliance:

• Develop and enforce scalable operational processes that meet international standards.
• Analyze internal operations and identify areas for process enhancement
• Champion compliance with regulatory requirements, integrating them into workflows.
• Implement and maintain quality assurance practices to ensure consistent delivery excellence.
• Ensure compliance with business regulations in the Nigeria and UK markets, and take appropriate action when necessary.

Procurement and Outsourcing:

• Create a vendor management system for sourcing and onboarding freelancers, vendors, and suppliers globally.
• Develop procurement policies to streamline outsourcing and vendor relationships.

Pricing and Scoping:

• Develop accurate templates and processes for scoping and pricing retainers and projects to ensure profitability.
• Analyze historical project data to refine cost estimates and resource planning.

Technology and Innovation:

• Champion the integration of technology tools into operations, creative, digital and other teams to enhance efficiency.
• Collaborate with the innovation and data teams to test, adopt, and scale new technologies.
• Ensure existing tools are fully leveraged while identifying and implementing additional solutions when required.

Financial Oversight

• Work closely with the CFO to monitor operational budgets, manage P&L, and ensure financial performance aligns with business objectives.
• Analyze financial performance data to identify and address inefficiencies or opportunities for growth.
• Manage capital investments and expenses aggressively to ensure that the company achieves investor targets for growth and profitability.

Leadership and Culture:

• Lead and mentor directors to foster a culture of accountability, growth, and excellence.
• Promote Intense Group’s core values: responsibility, innovation, owner mindset, growth orientation, excellence, and team spirit.
• Actively participate in talent development, ensuring the team is equipped to adapt to industry changes.

Client Relationship Management:

• Oversee high-level client relationships, stepping in to manage accounts when account directors are unavailable.
• Support the account management team in upselling services to existing clients when required.
• Build and maintain trusting relationships with clients
• Grow business volume with existing clients by delivering projects optimally, securing additional value-adding opportunities, and strengthening client relationships.

Human Resources:

• Ensure effective recruiting, onboarding, professional development, performance management, and retention

Others:

• Maintain a continuous line of communication with the CEO. Keep him informed of all critical issues.
• Represent the organization externally, as necessary
• Manage and cultivate existing relationships with partners, regulators, key suppliers, and other stakeholders to ensure effective project and program delivery and overall group performance.

Requirements

• Candidates should possess a B.Sc Degree  with 5 - 7 years of experience.