Job Opportunities at ReelFruit

The Social Media Manager & Content Creator Executive will be responsible for managing the organization’s social media presence, developing and executing content plans, and creating high-quality digital content. The role requires strong copywriting skills, analytical capability, and hands-on experience in video content creation to support brand visibility and engagement.

Duties and Responsibilities:

 Social Media Management & Execution

• Manage and maintain the company’s social media platforms in line with brand objectives and guidelines.
• Plan, schedule, and publish content across all assigned platforms.
• Monitors comments, messages, and mentions, ensuring timely and professional engagement.
• Ensure brand tone, visual identity, and messaging are consistently applied across all social media outputs.

Content Planning & Creation

• Develop and manage a structured content calendar aligned with campaigns, product launches, and key marketing activities.
• Create engaging social media content, with a strong focus on short-form video content (Reels, TikTok, Shorts).
• Write clear, compelling, and brand-aligned copy for captions, hooks, and calls-to-action.
• Work closely with internal teams or external partners to deliver content requirements where necessary.

Analytics & Performance Reporting

• Track and analyze social media performance using platform insights and analytics tools.
• Prepare periodic performance reports highlighting engagement, reach, growth, and key insights.
• Use data and insights to recommend improvements to content strategy and execution.

Administrative & Team Support

• Maintain an organized digital content calendar, deadlines, and posting schedules.
• Manage documentation related to content plans, approvals, and reports.
• Support the Brand and Marketing team on digital campaigns, launches, and other brand initiatives as required.
• Provide general support to the Brand Manager on assigned digital and content-related tasks.

Educational Qualifications, Experience & Requirements

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.
• Minimum of 2 years’ experience in social media management or digital content roles
• Strong written communication and copywriting skills
• Demonstrated experience in video content creation and editing
• Ability to analyze social media metrics and report performance
• Strong organizational and time-management skills
• Ability to think creatively and respond swiftly in dynamic situations; proactive and open-minded.

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The Trade Marketing Executive will be assisting in planning and execution of all trade marketing initiatives that align with ReelFruit’s sales goals and brand positioning. The ideal candidate will be responsible for competitor tracking, pricing, visibility across all markets and relationship management.

Duties and Responsibilities:

• Assist in planning and executing trade marketing initiatives that support ReelFruit’s sales goals and brand positioning.
• Ensure consistent product visibility, correct pricing, and on-shelf availability across General Trade (GT) and Modern Trade (MT) outlets.
• Track competitor activities, including promotions, pricing, and new product launches, and provide actionable insights to the team.
• Coordinate in-store activations, promotions, merchandising, and product displays to maximize brand impact.
• Build and maintain strong relationships with retailers, and field teams to ensure smooth execution of trade programs.
• Conduct weekly market visits to monitor execution quality, gather trade insights, and identify opportunities for growth.
• Support sales teams.
• Prepare weekly and monthly trade performance reports, highlighting key achievements, gaps, and recommendations.

Educational Qualifications, Experience & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1–2 years’ experience in trade marketing, sales, or FMCG field roles.
• Basic understanding of Nigeria’s retail landscape, trade channels (GT & MT), and shopper behavior.
• Experience in planning and executing in-store promotions, merchandising, and product activations.
• Excellent communication, negotiation, and relationship management skills with distributors, retailers, and internal teams.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with trade marketing software and analytics tools is an advantage.
• Ability to travel frequently for market visits and field execution.
• Detail-oriented, proactive, and results-driven, with a strong focus on execution and achieving sales targets.