Social Media Manager & Content Creator Executive at ReelFruit

The Social Media Manager & Content Creator Executive will be responsible for managing the organization’s social media presence, developing and executing content plans, and creating high-quality digital content. The role requires strong copywriting skills, analytical capability, and hands-on experience in video content creation to support brand visibility and engagement.

Duties and Responsibilities:

 Social Media Management & Execution

• Manage and maintain the company’s social media platforms in line with brand objectives and guidelines.
• Plan, schedule, and publish content across all assigned platforms.
• Monitors comments, messages, and mentions, ensuring timely and professional engagement.
• Ensure brand tone, visual identity, and messaging are consistently applied across all social media outputs.

Content Planning & Creation

• Develop and manage a structured content calendar aligned with campaigns, product launches, and key marketing activities.
• Create engaging social media content, with a strong focus on short-form video content (Reels, TikTok, Shorts).
• Write clear, compelling, and brand-aligned copy for captions, hooks, and calls-to-action.
• Work closely with internal teams or external partners to deliver content requirements where necessary.

Analytics & Performance Reporting

• Track and analyze social media performance using platform insights and analytics tools.
• Prepare periodic performance reports highlighting engagement, reach, growth, and key insights.
• Use data and insights to recommend improvements to content strategy and execution.

Administrative & Team Support

• Maintain an organized digital content calendar, deadlines, and posting schedules.
• Manage documentation related to content plans, approvals, and reports.
• Support the Brand and Marketing team on digital campaigns, launches, and other brand initiatives as required.
• Provide general support to the Brand Manager on assigned digital and content-related tasks.

Educational Qualifications, Experience & Requirements

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.
• Minimum of 2 years’ experience in social media management or digital content roles
• Strong written communication and copywriting skills
• Demonstrated experience in video content creation and editing
• Ability to analyze social media metrics and report performance
• Strong organizational and time-management skills
• Ability to think creatively and respond swiftly in dynamic situations; proactive and open-minded.