Trade Marketing Executive at ReelFruit

The Trade Marketing Executive will be assisting in planning and execution of all trade marketing initiatives that align with ReelFruit’s sales goals and brand positioning. The ideal candidate will be responsible for competitor tracking, pricing, visibility across all markets and relationship management.

Duties and Responsibilities:

• Assist in planning and executing trade marketing initiatives that support ReelFruit’s sales goals and brand positioning.
• Ensure consistent product visibility, correct pricing, and on-shelf availability across General Trade (GT) and Modern Trade (MT) outlets.
• Track competitor activities, including promotions, pricing, and new product launches, and provide actionable insights to the team.
• Coordinate in-store activations, promotions, merchandising, and product displays to maximize brand impact.
• Build and maintain strong relationships with retailers, and field teams to ensure smooth execution of trade programs.
• Conduct weekly market visits to monitor execution quality, gather trade insights, and identify opportunities for growth.
• Support sales teams.
• Prepare weekly and monthly trade performance reports, highlighting key achievements, gaps, and recommendations.

Educational Qualifications, Experience & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1–2 years’ experience in trade marketing, sales, or FMCG field roles.
• Basic understanding of Nigeria’s retail landscape, trade channels (GT & MT), and shopper behavior.
• Experience in planning and executing in-store promotions, merchandising, and product activations.
• Excellent communication, negotiation, and relationship management skills with distributors, retailers, and internal teams.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with trade marketing software and analytics tools is an advantage.
• Ability to travel frequently for market visits and field execution.
• Detail-oriented, proactive, and results-driven, with a strong focus on execution and achieving sales targets.