Filmhouse Limited is a dynamic film exhibition company. Our expertise are in the areas of:
(A) Cinema operation: we Manage sites; Own sites
(B) Consultancy for cinema development: Design; Fit-out; Cinema project management
(C) Film Distribution: Rights Aquisition; Booking into cinemas; content development
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Execute strategy & communications to increase footfall at Filmhouse Cinemas, including Digital, Advertising, Communications and Creatives, ensuring brand consistency.
Manage the annual budget for the cinema marketing department
Create tailored media strategies for promotional events from planning to execution, delivering within budget and to deadline.
Development and maintenance of relationships with media partners, managing the PR strategy for the cinemas.
Manage in-cinema marketing in all locations to design localised marketing strategies and creative assets.
Assist in developing strategy & execution plans for the promotion of retail items at the cinemas
Oversee the production and distibution of all promotional materials and marketing campaigns.
Partner with local businesses, sponsors and other external parties as required to support marketing efforts.
Ensure brand message is strong and consistent across all channels and marketing efforts (events, campaigns and promotional material)
Analyse consumer behaviour and determine customer personas, insights to help improve brand position & consumer sentiments
Identify opportunities to reach new market segments and expand market share
Support the organisation, planning and execution of events (Premieres, Exhibitors showcase, Film Exhibitions)
Track and measure the effectiveness of various marketing campaigns to report progress and revenue growth to management team.
Qualifications
Relevant Bachelor’s degree in Marketing or related discipline
CIM
Minimum 6 years relevant experience
Functional/ Technical:
Experience running successful marketing campaigns
Solid knowledge of web analytics and Google Ads.
Ability to plan and manage budgets.
Ability to quickly prioritize and assign tasks
Excellent leadership and project management skills.
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