Cinema Marketing Lead at Filmhouse Cinemas Limited

• Execute strategy & communications to increase footfall at Filmhouse Cinemas, including Digital, Advertising, Communications and Creatives, ensuring brand consistency.
• Manage the annual budget for the cinema marketing department
• Create tailored media strategies for promotional events from planning to execution, delivering within budget and to deadline.
• Development   and   maintenance   of   relationships   with   media   partners, managing the PR strategy for the cinemas.
• Manage in-cinema marketing in all locations to design localised marketing strategies and creative assets.
• Assist in developing strategy & execution plans for the promotion of retail items at the cinemas
• Oversee  the  production  and  distibution  of  all  promotional materials  and marketing campaigns.
• Partner with local businesses, sponsors and other external parties as required to support marketing efforts.
• Ensure  brand  message  is  strong  and  consistent  across  all  channels  and marketing efforts (events, campaigns and promotional material)
• Analyse consumer behaviour and determine customer personas, insights to help improve brand position & consumer sentiments
• Identify opportunities to reach new market segments and expand market share
• Support  the  organisation,  planning  and  execution  of  events  (Premieres, Exhibitors showcase, Film Exhibitions)
• Track and measure the effectiveness of various marketing campaigns to report progress and revenue growth to management team.

Qualifications

• Relevant Bachelor’s degree in Marketing or related discipline
• CIM
• Minimum 6 years relevant experience

Functional/ Technical:

• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Ads.
• Ability to plan and manage budgets.
• Ability to quickly prioritize and assign tasks
• Excellent leadership and project management skills.
• Interpersonal skills
• Good oral and written communication skills.
• Analytical mind
• Creative thinking
• Problem solving