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About the job

The ideal candidate will be responsible for:

Executing brand plans:

• Execute approved marketing activities for brands/products, particularly below- the-line programmes.
• Plan, activate and monitor regular sampling programmes as appropriate brands/products.
• Ensure core/major activities are evaluated and learnings captures for future brand planning.

Engage in marketing insight:

• Monitor and report on brand health, including competitor monitoring, using agreed attributes and format.
• Use consumer insight to inform development of marketing programmes for brands/products.
• Provide market information with which to report on the performance of assigned brands/products.

Competitor monitoring:

• Track competitor activities in the assigned brand/product sector and assist the Manager, Brands’ Group, in developing response strategies to protect the position of the brand/product.

Budgetting:

• Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time.
• Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group.

Results:

• Execute below-the-line activities for brands/products and evaluate performance against activity objectives.

Financial scope:

• Responsible for managing marketing expenditure allocated to the brands/products.

EDUCATION & EXPERIENCE

• Minimum second-class Bachelor’s degree from a reputable university, within or outside Nigeria or abroad.
• Postgraduate qualification in Marketing would be an added advantage if the first degree is not in a related field.
• 3-5 years’ work experience in a reputable company, preferably FMCG, of which at least 2 must be in the Marketing function, Sales

KNOWLEDGE & SKILLS

The individual should be able to

• Interpret data and information
• Prepare annual marketing/activity plans
• Develop and execute consumer, trade promotions & POS material
• Manage third party supplier
• Manage budgets and expenditure
• Work in teams
• Understand research techniques
• Have presentation skills
• Use Microsoft Office suite (Word, Excel and PowerPoint ) at a proficient level

PERSONAL ATTRIBUTES

The individual should be

• Self-motivated
• Analytical
• Articulate (Verbal and written )
• Able to interact with a range of people (Interpersonal skills)

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Job Objectives

• To support the Manager, Brands Group in executing annual activity plans for the brand which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst its target audiences, on budget and on time.

Key responsibilities.

• Brand plans: Ensure the proper and effective field execution of approved marketing activities for the brand, particularly below-the-line and sampling programmes. Evaluate performance against activity objectives as directed by the Manager, Brands Group. Work closely with the Trade/Customer Marketing unit within the Sales function on the development, implementation and evaluation of trade promotions for The brand.
• Marketing insight: Provide regular reports on brand performance and health through: Collating consumer research; carrying out regular trade visits to gather market information; and tracking competitor activities in the category. Assist the Manager, Brands Group, in developing response strategies to protect the position of the brand.
• Results: Timely execution of below-the-line activities for the brand; production of activity evaluations to capture learnings.
• Carries out any assigned food safety jobs by the head of department
• Carries out any other assigned food jobs by supervisor
• Support and monitor brand BTL activations, ensure agency compliance and excellence in execution.
• Financial scope: Responsible for managing expenditure allocated to BTL activities for the brand.

Job Requirements

• Minimum second-class Bachelor’s degree from a reputable university.

Experience

• 1-2 years’ work experience in the Marketing or Sales functions of a reputable company, or in an advertising or promotions agency with multinational clients.

Knowledge & skills

• Understands the role of different elements of the marketing mix
• Development and execution of trade/ customer promotions and POS material
• Numerate and able to manage expenditure against pre-agreed budgets
• Ability to manage workload to meet specified deadlines
• Collation of relevant data and information from a range of sources for brand reports and activity evaluations
• Working in teams
• Microsoft Office suite (Word and Excel; PowerPoint would be an advantage) or Open Office.

Functional or Technical Skills

• Articulate – verbal and written
• Ability to interact with a range of different people and functions