X (Twitter) Handler at SycamoreNG

Requirements
Content Creation & Curation:

• Develop and execute a content calendar for Twitter, aligning with SycamoreNG’s branding and marketing goals.
• Craft compelling tweets, threads, polls, and multimedia content (images, videos, GIFs) to boost engagement.
• Monitor trending topics and leverage them to enhance brand visibility (e.g., hashtags, viral challenges).

Community Engagement & Growth:

• Actively engage with followers, influencers, and industry leaders to build a loyal community.
• Respond to mentions, DMs, and comments in a timely and brand-appropriate manner.
• Collaborate with the marketing team to run Twitter Spaces, AMAs (Ask Me Anything), and live Q&A sessions.

Analytics & Performance Tracking:

• Track KPIs (impressions, engagement rate, follower growth) using Twitter Analytics or tools like Hootsuite/Sprout Social.
• Provide monthly reports on performance metrics and suggest improvements.

Crisis Management & Brand Reputation:

• Monitor conversations about SycamoreNG and address misinformation or negative feedback professionally.
• Escalate critical issues to the PR/Communications team when necessary.

Collaboration & Campaigns:

• Work with designers, copywriters, and marketers to create cohesive campaigns.
• Promote blog posts, product launches, and events via Twitter.

Job Requirements & Person Specification

• Strong familiarity with the Twitter platform and its unique tone, features, and culture (particularly within the Nigerian fintech and tech space)
• Exceptional written communication skills, with the ability to adapt tone from professional to casual depending on context.
• Ability to identify and act on trends quickly and appropriately.
• Experience managing a professional or personal Twitter account with notable engagement.
• Excellent judgment in handling public conversations, including handling negative feedback or online criticism.
• Highly creative, proactive, and comfortable working in a fast-paced, dynamic environment.
• Previous experience managing social media for a brand, agency, or influencer account.
• Familiarity with social media management tools such as TweetDeck, Hootsuite, Buffer, Notion, or Sprout Social.
• Basic design skills using Canva, Figma, or other creative tools.
• A good understanding of marketing metrics and social listening tools.