Volunteer - Social Media Manager at Rec Room Wellness

Objective:

• To amplify Rec Room Wellness’ mission and engage our digital community through strategic, creative, and consistent social media marketing. The Social Media Marketer plays a key role in promoting mental wellness, community initiatives, and storytelling across platforms.

Workflow & Availability

• Content Planning: Submit the following month’s full content plan by the third week of the preceding month
• Scheduling Posts: Prepare and schedule all content for the following week by Saturday of the preceding week, except in special circumstances.
• Platform Activity: Daily log-ins to monitor engagement and respond to interactions (15–30 mins/day)
• Attend content strategy meetings and required volunteer check-ins

Responsibilities

• Develop and implement monthly social media content plans
• Create and schedule posts across platforms (e.g., Instagram, LinkedIn, YouTube, TikTok)
• Collaborate with content writers, community moderators, and campaign leads for content synergy
• Engage with followers by responding to comments, DMs, and community posts
• Track performance (e.g., reach, engagement, saves, shares) and suggest ways to improve
• Share Rec Room Wellness’ campaigns, blog posts, and upcoming events
• Uphold Rec Room Wellness’ values in tone, design, and message

Tools

• Access to Rec Room Wellness’ social media management platform (e.g., Meta Business Suite, Later, Buffer, or Canva)
• Shared Google Drive folder with templates, brand assets, and past posts
• Use of analytics dashboards for tracking engagement and campaign impact
• Direct access to Rec Room Wellness’ social accounts (as assigned)

Content Style and Tone

• Empathetic & Inclusive: Centering diverse lived experiences and affirming language
• Creative & Expressive: Infuse visuals and text with warmth, color, and imagination
• Uplifting & Real: Share authentic stories and resources with hope and honesty
• Playful but Purposeful: Use memes, reels, and trends that align with our wellness mission

Monthly Reports Include:

• Top-performing posts and trends
• Follower growth and community feedback
• Post saves, shares, and click-throughs
• Opportunities for cross-promotion or campaign alignment