Visual Identity Associate at Credit Direct Limited

Job Summary

We’re looking for a Visual Identity Associate to strengthen our brand’s visual presence and ensure consistency across all touchpoints. This role involves creating and maintaining visual assets, refining design guidelines, and collaborating with cross-functional teams to bring the brand’s aesthetic to life. The ideal candidate will have a keen eye for detail, a deep understanding of brand storytelling, and the ability to craft visuals that resonate with our audience and align with our brand identity.

Job Details

Brand Asset Creation and Management

• Design and develop brand assets, including logos, icons, typography, and templates for both digital and print use.
• Organize and manage a central repository of brand assets to ensure easy access and consistency across teams.

Design Consistency and Brand Guidelines

• Create and maintain brand guidelines that outline visual standards, ensuring consistency in color, typography, and design elements across all materials.
• Collaborate with marketing and product teams to ensure visuals align with brand guidelines and messaging

Cross-Functional Collaboration

• Work closely with internal teams to create visuals that enhance brand storytelling and support various campaign objectives.
• Support sales and customer experience teams with tailored visuals that align with brand standards.

Quality Control and Design Review

• Review all visual content produced by internal and external teams to ensure it meets brand guidelines and maintains quality.
• Provide feedback and guidance to uphold visual standards and enhance brand perception.

Trend Monitoring and Innovation

• Stay updated on design trends, tools, and best practices to keep the brand visually relevant and appealing.
• Suggest new design approaches and innovations that elevate the brand’s visual identity.

Design Adaptation

Ability to provide design in different formats needed by external agencies.

Requirements

• Bachelor's Degree (BSc)
• Professional certification or completion of relevant design courses
• Minimum of 5 years of work experience

COMPETENCIES REQUIREMENTS:

Technical:

• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for creating and editing brand assets.
• Strong understanding of typography, layout, and visual hierarchy for creating balanced, on-brand designs.
• Knowledge of digital design formats (e.g., web, social media, mobile) and print production processes to ensure quality across mediums.
• Basic knowledge of motion graphics or video editing (After Effects, Premiere Pro) for creating animated assets or short videos.
• Experience in creating, maintaining, and updating brand guidelines and design systems for internal and external use.

Behavioral:

• Exceptional attention to detail, ensuring consistency and accuracy across all visual assets and brand materials.
• A creative mindset with the ability to bring fresh, innovative ideas to brand visuals and storytelling.
• Ability to adjust designs to suit different platforms, mediums, and campaign needs, ensuring flexibility while maintaining brand integrity.
• Strong collaboration skills for working with cross-functional teams and clearly articulating design concepts and feedback.
• Ability to manage multiple design projects, meet deadlines, and prioritize tasks in a fast-paced environment

What to Expect in the Hiring Process:

• A preliminary phone call with the recruiter
• Technical interview 
• Assessment
• Interview with Senior members of the team
• Cultural and Behavioral Fit Interview with a member of the Executive team.