Vice President: Regional Business Leader – West Africa at Cellulant

Role Overview

• The VP: Regional Business Leader – West Africa is a newly created, strategic leadership role responsible for driving commercial growth, sales execution, and general management across key markets in the West Africa region. This role will lead Cellulant's go-to-market strategy, revenue delivery, and organizational leadership across multiple countries, with a strong focus on cross-border remittances, B2B collections, and partnerships with IMTOs and NGOs.
• Ideally based in Ghana or a suitable location in the region, the position is designed to harness the region's potential, serving as a central commercial and operational leader. From time to time, the VP may assume country management responsibilities, representing Cellulant externally and ensuring alignment with group strategy at a local level.

Key Responsibilities

Regional Leadership & General Management

• Own the commercial and operational strategy for Cellulant's West Africa region, delivering growth across multiple country markets.
• Serve as the executive representative in key markets, with the potential to act as Country Manager as needed.
• Ensure alignment between group strategy and regional execution, adapting to local market nuances.
• Lead stakeholder engagement with regulators, partners, enterprise clients, and government agencies.

Sales & Commercial Strategy

• Develop and execute a robust, data-driven regional sales strategy aligned with Cellulant's revenue and profitability goals.
• Drive expansion across the IMTO, NGO, and B2B collections segments.
• Lead go-to-market planning and execution, identifying high-impact opportunities and refining value propositions for target markets.

Revenue & Profitability Ownership

• Own gross profit metrics for the region, balancing growth with cost efficiency.
• Drive pricing strategies that reflect regional market dynamics and sustain long-term profitability.

Market Development & Competitive Positioning

• Track regional market trends, competitor strategies, and customer behavior to inform strategic decisions.
• Provide market intelligence to inform regional product roadmaps and innovation priorities.

Cross-Functional Collaboration

• Partner with product, engineering, finance, and operations to deliver tailored solutions for customers in the region.
• Ensure the feedback loop between customers and product teams is timely, structured, and impactful.

Regulatory & Compliance Oversight

• Maintain a solid understanding of local and regional regulatory requirements, working closely with compliance teams.
• Proactively identify and mitigate compliance risks, ensuring business continuity and license integrity.

Team Leadership & Development

• Build, mentor, and lead high-performing commercial teams across West Africa.
• Foster a performance-oriented culture with a focus on ownership, execution, and customer success.

Key Account Management & Partnerships

• Manage strategic client relationships, ensuring high levels of satisfaction and long-term engagement.
• Lead RFP processes and strategic bids, ensuring competitive positioning and alignment with client needs.

Reporting & Insights

• Establish and monitor KPIs to track performance across countries, products, and customer segments.
• Provide regular updates to the CRO and executive leadership team with insights, risks, and recommendations.

Requirements & Experience

• 8+ years in senior commercial or general management roles within fintech, payments, banking or digital financial services.
• Proven experience in leading multi-country operations or regional portfolios, preferably within West Africa.
• Strong background in sales leadership, revenue management, and cross-functional execution.

Industry Knowledge

• Deep understanding of cross-border remittances, B2B collections, and NGO payment flows.
• Familiarity with regulatory landscapes across West Africa (e.g., AML, KYC, licensing).

Leadership Capabilities

• Demonstrated ability to lead teams, scale business units, and engage C-level stakeholders across diverse markets.
• Skilled in balancing strategic thinking with hands-on execution in high-growth environments.