Van Sales Officer (FMCG) at Whip Smart Service Providers Limited

Job Summary

• The Van Sales Officer is responsible for driving sales and distribution of FMCG products directly to retailers and customers using a company van.
• The role involves selling, delivering products, maintaining customer relationships, and ensuring route efficiency to achieve daily and monthly sales targets.

Key Responsibilities

• Drive the company van to assigned routes and sell products to existing and new customers
• Ensure timely delivery of goods to customers and proper handling of products
• Achieve daily, weekly, and monthly sales targets
• Identify and onboard new customers/retail outlets within assigned territory
• Build and maintain strong relationships with customers to encourage repeat business
• Collect payments (cash or POS/transfer) and ensure proper documentation
• Maintain accurate records of sales, stock, and customer transactions
• Monitor stock levels in the van and coordinate restocking when necessary
• Ensure proper display and visibility of products at customer locations
• Provide market feedback on competitors, pricing, and customer preferences
• Ensure the vehicle is kept clean and in good working condition

Performance Indicators (KPIs)

• Daily/Monthly sales target achievement
• Number of new customers acquired
• Route coverage efficiency
• Timely payment collection
• Customer retention rate.

Requirements & Qualifications

• Minimum of SSCE / OND qualification
• Proven experience in van sales or FMCG sales is an advantage
• Valid driver’s license and good driving record
• Good knowledge of local routes and markets
• Strong sales, negotiation, and communication skills
• Ability to meet targets and work independently
• Basic numerical and record-keeping skills

Key Skills & Competencies:

• Sales and persuasion skills
• Customer relationship management
• Time management and route planning
• Integrity and accountability (especially for cash handling)