Trade Promotions Specialist at Coca-Cola

The Trade Promotions Specialist is responsible for evaluating the performance, efficiency and ROI of trade promotions across customers, channels, and product categories. The role focuses on analyzing promotional ROI, identifying opportunities to improve trade spend effectiveness, and delivering data-driven insights to enhance promotional strategy. This role works closely with sales, finance, marketing and RGM teams to provide clear, actionable insights that optimize promotional planning and execution, ensuring they deliver to plan and are aligned with broader commercial goals.

IS THIS YOU?

• B.Sc. degree in field of Economics, Finance, Marketing or related fields.
• 2–4 years of experience in trade promotions management, commercial finance, sales analytics and/or planning, category management (FMCG/Beverage preferred).
• Experience in promotion and discount management optimization.
• Commercial/Finance Experience - essential.
• Experience in leading projects in cross-functional teams - desirable.
• Strong analytical and problem-solving skills with advanced Excel and data visualization capabilities.
• Strong communication and stakeholder management skills with the ability to explain complex insights clearly.
• High Business & Financial acumen
• Cross-functional project management skills and experience
• Motivated, engaging and proactive collaboration and cross-functional cooperation
• Proficiency in MS-Office
• Detail-oriented, organized, and capable of managing multiple priorities in a fast-paced environment.

YOUR KEY RESPONSIBILITIES

• Coordinate, monitor and ensure the correct development and execution of OBPPC architecture, to capture and extract value from shopper purchase occasion, including Pricing and Promotional strategy.
• Leverage all sources of shopper, consumer, customer performance and competition insights (Internal, Nielsen, Canadean, HIST, IHS, HHP, BEACH) together with the application of RGM tools, processes and methodology to support the correct RGM execution.
• Lead scenario planning activities to mitigate potential headwinds and proactively Identify risks/opportunities, ensuring interventions to protect topline and bottom-line.
• Identify initiatives that drive positive mix and work cross-functionally to execute on these initiatives.
• Champion the development of BP and multi-year LRP OBPPC architecture plans, and ensure progress is tracked and learnings are leveraged throughout the planning period
• Work in a cross functional environment (RGM, Trade Marketing, RTM, Insights, Category, Sales and Finance) to best execute RGM strategy and help achieve business targets
• Own end-to-end reporting for CSD, Water, Juice, and Energy categories, consolidating volume, revenue, mix, NPR, and margin.
• Deliver sharp, timely dashboards and business reviews (monthly/quarterly) to guide leadership actions.
• Recommend OBPPC actions using elasticity modeling, trade insights and consumer/market demand signals.
• Work closely with Commercial Finance teams to evaluate impact of RGM actions on profitability, both at a SKU and portfolio level
• Cooperate with other RGM team members (Commercial policy and Promo Strategy Senior Manager) to support price corridors and Margin assessment.
• Recommend innovations in pack formats, price ladders, and promotional constructs to strengthen competitiveness.
• Act as internal SME on OBPPC; lead workshops to build RGM capability across Commercial teams.
• Manage RGM activities including Price management, Competitive intelligence gathering, Mix Management and Business case development support.