Team Lead, Marketing & Communications at Procept Associates Professional Services Limited

Job Description

Key Responsibilities

Strategic Marketing & Brand Management

• Develop and implement marketing strategies that effectively promote the organization’s training programs, consulting services, technology services, products, and e-learning courses within African markets.
• Position and differentiate the brand to reflect thought leadership and expertise in the African professional services and workforce development space.
• Conduct market research and competitor analysis to identify trends, customer needs, and emerging opportunities across different African regions.
• Ensure brand identity and messaging are culturally relevant and consistent across all platforms.

Corporate Communications

• Develop internal and external communication strategies that enhance the organization’s reputation and visibility in Africa.
• Produce press releases, newsletters, case studies, and thought leadership content that showcase insights, industry perspectives, and impact stories from African markets.
• Maintain strong relationships with African media outlets, professional networks, and industry associations to amplify thought leadership positioning.

Campaign Management & Digital Marketing

• Design and execute integrated marketing campaigns tailored to African markets for business intermediary, outsourcing and professional services (consulting and training).
• Manage the organization’s digital presence, including website development and management, SEO strategies, social media campaigns, and email marketing.
• Create culturally relevant, engaging content such as blogs, webinars, and promotional videos that highlight thought leadership and expertise.
• Analyze campaign performance across African regions and recommend improvements.
• Work closely with the sales and business development team to align campaigns with lead generation, client acquisition, and revenue growth targets.

Product Marketing (Business Intermediary, Outsourcing, Professional Services — Consulting and Training including E-learning)

• Collaborate with subject matter experts to create marketing collateral for corporate clients and learners that reinforce the firm’s thought leadership.
• Plan launches for new courses, consulting packages, and online learning products designed for African markets.
• Develop outreach campaigns targeting industries, professional bodies, and government agencies across Africa.

Event Management & Stakeholder Engagement

• Support the planning and coordination of training workshops, client seminars, webinars, product launches, and conferences that position the firm as a thought leader.
• Represent the organization at industry events, exhibitions, and networking forums.
• Work closely with local teams or partners to ensure high-quality event delivery.

Team Leadership & Budget Management

• Lead and mentor the marketing team to deliver African market-focused campaigns.
• Manage marketing budgets to achieve maximum ROI in different African markets.
• Oversee use of marketing tools and analytics to monitor performance.

Process Improvement & Innovation

• Review marketing processes to enhance impact across multiple African regions.
• Explore new marketing technologies and channels suited to African audiences.
• Continuously integrate thought leadership initiatives into marketing strategies to sustain brand authority.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree is an added advantage.
• Minimum of 5 years progressive experience in marketing and communications, preferably within professional services, consulting, outsourcing, or training/e-learning sectors.
• Proven track record of developing and executing integrated marketing campaigns that drive brand positioning, thought leadership, and business growth across multiple markets.
• Strong experience in content creation and thought leadership development (articles, white papers, case studies, industry insights, webinars).
• Demonstrated expertise in digital marketing, including SEO/SEM, social media strategy, email marketing, and analytics.
• Hands-on experience in website management, including updating, optimizing, and maintaining content for visibility and lead generation.
• Excellent writing, editing, and storytelling skills with the ability to craft compelling, culturally relevant messages for diverse African audiences.
• Strong media relations skills and experience building relationships with press, industry associations, and professional networks.
• Experience supporting sales and business development functions through marketing strategies that generate measurable growth opportunities.
• Leadership capability with experience managing teams and budgets effectively.
• Creative, innovative mindset with the ability to adapt strategies to dynamic African markets.