Team Lead, Marketing Communications and Partnerships at Amy Consulting

Job description

• Our client is a non-interest digital bank on a mission to empower lives and spark transformation. We're currently looking for a Team Lead, Marketing Communications and Partnerships to drive the bank's brand visibility and lead innovative multi-channel campaigns.
• This full-time, office-based role is ideal for a self-starter with a passion for storytelling, digital strategy, and B2B engagement. If you have strong marketing instincts, excellent communication skills, and thrive in dynamic, growth-focused environments — we’d love to meet you.

Key Responsibilities:

• Responsible for the creation and implementation of comprehensive digital marketing strategies aligned with business goals and provide guidance for the execution of strategies
• Oversee the development, content management and optimal performance of websites and microsites for search engines to improve organic search rankings.
• Proactive to ensure all the digital marketing platforms are up to date with vulnerability checks, advanced plugin, 2FA status and regulatory requirements.
• Lead and manage a team of digital marketing professionals, including Illustrators, Web design and UX experts, Webmasters, Mobile and App DevOps, Data analysts, Content creators, SEO specialists, social media managers and Influencers.
• Directly responsible for the management of all the social media platforms operated by the bank and direct oversight of all the social media platforms.
• Develop and implement social selling, social media marketing and content marketing to drive UCG user content generation pull, increase followership, brand presence and engagement.
• Execute global best practice for influencer marketing and management leveraging trends, reach and target audience.
• Responsible to plan, execute, and optimize multi-channel digital marketing campaigns - SEO, SEM, email, social media, programmatic, mobile, audio, video marketing.
• Champion personalization marketing leveraging data analysis and digital technology to deliver individualized messages and product offerings to current and prospective customers.
• Oversee the management of online media advertising. Responsible for one-on-one engagements and negotiations with all the online media partners. Work closely with the Media & External Relations team for gate keeping and crisis management.
• Take the lead with research and stay updated with the latest digital marketing trends, technologies, and best practices to keep the company's strategies current and effective. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Responsible for quarterly, midyear and annual digital plan performance, reports and presentation to management.
• Drive collaboration by working closely with other departments, such as ISOD, IT, Legal, product development, SBUs, customer experience to ensure a cohesive marketing approach.
• Work with agencies and other vendor partners to achieve defined goals and objectives.
• Manage and track budget to address current and future Digital Marketing needs

Who we’re looking for:

• 5–7 years of experience in marketing, communications, or partnerships
• A genius at building brand visibility and rocking PR like a pro
• Strong digital marketing chops and campaign execution skills
• Skilled in stakeholder engagement (because relationships matter!)
• Minimum of First degree in social sciences, humanity or relevant field.
• Certification by relevant Marketing bodies such as Digital Marketing Institute, EduPristine, Hootsuite Academy, AWS Certification.
• Professional Diploma in Digital Marketing will be an added advantage or the relevant in Nigeria including School of Media and Communication, Orange Academy, Advertising Regulatory Council of Nigeria ARCON , National Institute of Marketing Nigeria NIMN.
• Ability to work with minimal supervision
• Bonus points for experience in fintech or financial services.