Strategic Communications Specialist at Society for Family Health (SFH)

Job Description

• We are seeking a Strategic Communications Specialist to lead this shift externally, translating strategy into compelling narratives, high-impact content, and powerful communication assets that shape perception, influence stakeholders, and elevate visibility.
•  This is not a traditional communications role. This is about strategy → story → influence.

What You Will Deliver
Strategic Narrative & Messaging:

• Positioning and narrative document
• Messaging framework (messaging house)

Flagship Content & Communication Assets:

• Corporate brochure (flagship deliverable)
• Donor & partner engagement deck
• Programme factsheets and briefs
• Organisational profile / one-pager

Thought Leadership & Digital Presence:

• Social media strategy (LinkedIn-led)
• Content calendar + high-quality sample content
• 3–5 thought leadership articles (op-eds, blogs, LinkedIn)

Website Content Refresh:

• Content audit and restructuring recommendations
• Rewritten core pages (About, What We Do, Impact)

Visibility & Influence:

• 6–12 month visibility and engagement plan
• Strategic positioning across key platforms and audiences

Internal Enablement:

• Communications toolkit (templates, guidelines)
• Internal alignment workshop

Requirements
Education:

• Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Postgraduate degree in Communications, Public Relations, Journalism, Marketing, or a related field is an added advantage.

Experience:

• 7–10 years of relevant experience in strategic communications, brand positioning, or content strategy
• Strong portfolio of high-level content and communication assets
• Demonstrated experience in global health, development, or public sector environments.
• Proven track record of developing high-level communication materials and influencing stakeholders.
• Experience working with donors, government institutions, and international organisations.
• Ability to translate complex ideas into clear, compelling, and persuasive content
• Exceptional writing and storytelling ability

What Success Looks Like:

• A clear, differentiated external identity aligned with SFH’s strategy
• High-quality, consistent communication assets across platforms
• Stronger thought leadership presence and influence
• A cohesive bridge between strategy, narrative, and visibility.