Social Media Strategist at The AVOCADO Foundation

About the Role

• We are seeking an experienced, creative, and execution-focused professional who understands how to turn teaching, live sessions, and speaking engagements into structured, high-impact media assets. The ideal candidate must be proactive, organized, reliable, and capable of producing consistent, measurable content output across platforms.
• The Social Media Strategist is responsible for the full cycle of social media strategy — from development and planning, through content creation and deployment, to performance tracking and ongoing maintenance across all brand social media handles.

Key Responsibilities

• Attend all Lives, webinars, and academy sessions and extract key soundbites and teaching moments
• Repurpose long-form content into multiple short-form assets (Reels, TikToks, YouTube Shorts)
• Manage weekly in-person filming sessions (audio, lighting, framing, direction)
• Design thumbnails, Live covers, and branded promotional visuals
• Schedule and publish content across Instagram, TikTok, and YouTube
• Maintain content calendars, asset libraries, and organized media systems
• Support media production at conferences and live events

Requirements

• Candidates should possess a Bachelor's Degree with 2–3 years experience in content management, media operations, or video editing
• Strong understanding of content repurposing and short-form strategy
• Proficiency in CapCut (required) and Canva (required)
• Working knowledge of Instagram, TikTok, YouTube, and scheduling tools
• Experience with thumbnails and vertical video best practices
• Strong organizational skills and ability to meeet deadlines