Social Media Strategist at May University Press Limited

May University Press Limited is an educational and strategic research and publishing firm, registered in Nigeria as a limited liability company.

Job brief:

• You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness.
• You should be creative and have excellent multitasking skills to handle all of our social media accounts in a cohesive way.
• You should be able to ensure our company web presence is aligned with our marketing strategies.

Responsibilities

• Design social media strategies to achieve marketing targets
• Manage, create and publish original, high quality content
• Administer all company social media accounts ensuring up-to-date content
• Liaise with writers and designers to ensure content is informative and appealing
• Collaborate with marketing and product development team to create social ‘buzz’ regarding new product launches
• Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
• Prepare weekly and monthly reports on web traffic and ROI
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals via social media to create a strong network
• Train internal team to integrate and maintain a cohesive social media strategy
• Stay up-to-date with new digital technologies and social media best practices

Requirements

• Proven work experience as a Social media strategist or Social media manager
• Hands on experience using social media for brand awareness
• Understanding of SEO and web traffic metrics
• An ability to identify target audience preferences and build content to meet them
• Familiarity with web design and publishing
• Excellent multitasking skills
• Strong written and verbal communication skills
• BSc degree in a relevant field