Social Media Specialist at Transid Media

Position Overview:

• We are seeking a mid-level Social Media Specialist who is both a strategic thinker and a creative powerhouse.
• In this role, you will manage the social media presence of a dedicated client, leveraging your expertise to develop and execute engaging strategies that meet their goals.
• You will be a key player in content creation and community management, driving growth and engagement across various platforms.

Key Responsibilities:

Content Creation:

• Design stunning visuals (static and animated) using advanced Canva skills.
• Create captivating video content with trendy music, sound effects, and color grading using CapCut.
• Develop high-quality, original content (text, images, videos) based on strategy and brand assets.

Social Media Strategy:

• Stay current with social media trends and best practices to identify growth opportunities.
• Collaborate with our team to develop data-driven social media strategies aligned with client objectives.
• Analyze social media performance metrics and report on campaign effectiveness, recommending adjustments as needed.

Client Management:

• Manage the client's social media calendar, scheduling high-impact content across various platforms.
• Monitor and respond to comments and messages, ensuring a positive and engaging brand experience.
• Ensure all content undergoes a quality assurance involving project manager and SME approval process before posting to maintain brand consistency and meet high standards.
• Communicate effectively with the project manager, managing project expectations and meeting timelines as the primary point of contact for the assigned social media presence.

Qualifications:

• 2-4 years of experience in social media marketing, with a proven track record of success in managing client accounts.
• Advanced proficiency in Canva, with demonstrated ability to create exceptional graphic and motion designs, and basic video edits.
• Expertise in CapCut for video editing, including the use of trendy beats, sound effects, and color grading.
• Strong understanding of social media best practices and analytics.
• Excellent written and verbal communication skills, with the ability to tailor content for different audiences and platforms.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• A keen understanding of design psychology and how design elements influence user behavior and engagement on social media.
• Meticulous attention to detail, ensuring high-quality content that aligns with brand guidelines.
• Strong organizational and time management skills.
• Ability to work independently and take initiative, while effectively collaborating with a team for quality assurance.
• Passion for social media and a drive to stay ahead of the creative curve.