Social Media Officer / Content Creator at Bitsin Travels And Tours

JOB PURPOSE

We are seeking a highly creative and results-driven Social Media officer to join our organization. The ideal candidate possesses a unique blend of content creation expertise and digital marketing acumen. In this role, you will be responsible for developing and implementing strategic social media campaigns, crafting compelling content, and driving engagement across various social media platforms.

REPORTING TO: MD/CEO

RESPONSIBILITIES

• Running company social media advertising campaigns.
• Formulating high-quality novel written and visual content for each social media campaign.
• Building a social media presence by maintaining a solid online presence and monitoring company website metrics.
• Analyzing data to determine whether social media campaigns have achieved their objectives.
• Utilizing SEO methods to increase site traffic.
• Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
• Building brand awareness by engaging relevant influencers.
• Managing our online communities to ensure respectful and appropriate engagement.
• Responding to comments from posts, inquiries in the DMs on each of our accounts.
• He/she should be able to convert enquiries to patronage.
• Overseeing customer service provided via social media.
• Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.

REQUIREMENTS AND SKILLS

• Bachelor's degree in Computer Science, Marketing, Communication, or a related field.
• Proven experience as a Social Media Officer, Content Creator, or Digital Marketer.
• Proficiency in using social media management tools e.g., Hootsuite, Buffer, Sprout Social and analytics platforms.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent written and verbal communication skills with an ability to adapt tone and style for different audiences.
• Proficiency in the use of graphic design and video editing software such as Canva, Adobe Photoshop, Sketch, CorelDraw, Adobe illustrator, Adobe InDesign etc is a plus.
• Analytical mindset with the ability to interpret data and extract actionable insights.
• Creative thinking and a keen eye for visual aesthetics.
• Ability to manage multiple projects simultaneously and meet deadlines.
• A passion for staying updated with the latest digital marketing and social media trends.
• Experience in working with cross-functional teams and coordinating campaigns