Social Medial Manager at Crossover Restaurant

Content Creation & Management

• Develop and execute a social media content calendar (daily, weekly, or monthly).
• Create engaging posts, including images, videos, reels, and stories.
• Write compelling captions, ensuring consistency with the brand’s voice.
• Design and schedule promotions, discounts, and special event announcements.

Social Media Strategy & Growth

• Develop strategies to grow followers and increase engagement.
• Optimize posts for each platform (Instagram, Facebook, TikTok, Twitter, etc.).
• Stay updated on social media trends and implement innovative ideas.

Community Engagement & Customer Service

• Respond to customer comments, questions, and reviews promptly.
• Monitor and engage with followers to build a strong online community.
• Handle negative feedback professionally and escalate issues when necessary.

Influencer & Brand Partnerships

• Identify and collaborate with local influencers, food bloggers, and content creators.
• Organize influencer visits and partnerships for promotions.
• Track the success of collaborations and partnerships.

Advertising & Promotions

• Run paid social media ad campaigns (Facebook Ads, Instagram Ads, etc.).
• Analyze ad performance and optimize for better reach and conversions.
• Promote seasonal specials, events, and limited-time offers.

Analytics & Performance Tracking

• Monitor key performance metrics (engagement rate, reach, impressions, etc.).
• Use analytics tools (Meta Business Suite, Google Analytics, etc.) to assess campaign success.
• Provide monthly reports with insights and recommendations for improvement.

Coordination with Other Teams

• Work closely with chefs, managers, and staff for content ideas.
• Collaborate with the marketing team to ensure consistent branding.
• Support event promotions through social media coverage.