Social Media Manager at Zylus Group International

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals.
• Create, curate, and manage high-quality content for social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and other relevant channels.
• Plan and maintain a content calendar to ensure consistent and timely posting.
• Monitor social media trends, competitor activities, and emerging digital marketing opportunities.
• Manage online communities by responding to comments, messages, and inquiries professionally and promptly.
• Collaborate with graphic designers, videographers, content creators, and other departments to produce engaging content.
• Execute and optimize social media advertising campaigns to maximize reach, engagement, and lead generation.
• Track, analyze, and report on social media performance using analytics tools and provide actionable insights.
• Monitor brand reputation and ensure consistency in brand messaging across all platforms.
• Generate innovative ideas for campaigns, promotions, and audience engagement initiatives.
• Work closely with the sales and marketing teams to support lead generation and conversion objectives.
• Manage influencer partnerships and collaborations where applicable.
• Stay updated on industry best practices, platform updates, and social media regulations.

Job Requirements / Specifications

• Bachelor's Degree in Marketing, Mass Communication, Public Relations, Digital Marketing, Business Administration, or a related field.
• 5–8 years of proven experience in social media management or digital marketing.
• Strong knowledge of major social media platforms, trends, algorithms, and best practices.
• Proficiency in social media management and analytics tools.
• Excellent content writing, editing, and communication skills.
• Experience in creating and managing paid social media campaigns.
• Basic knowledge of graphic design and video editing tools is an added advantage.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with a keen eye for detail and brand consistency.
• Strong interpersonal and stakeholder management skills.