Social Media Manager at Wrights Barter

Role Summary:

Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.

Specific Duties:

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reports progress and analytics to the organization executives with insights on growing and expanding products’ social media visibility on Facebook, LinkedIn, Twitter, and Instagram
• Researches and generates leads plus engages potential clients on the USP of the organization’s products and services.
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
• Designs a comprehensive launch campaign in collaboration with traditional media contacts to promote new products and features.
• Oversee the development and growth of all social media accounts across all platforms as needed

Skills and Qualifications:

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field